Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

Calorie-Conscious Frozen Pizzas

Clean the Sky - Positive Eco Trends & Breakthroughs

The Goodfella's Light & Crispy Base Pizzas are Stone-Baked

— March 31, 2023 — Lifestyle
The Goodfella's Light & Crispy Base pizzas are being launched by the Nomad Foods-owned brand as a range of options for consumers to try out this spring or summer.

The pizzas come in two flavors including Pepperoni and Margheritam which are both HFSS-compliant and feature under 600-calories as a more lifestyle-conscious option. The pizzas are being launched in the UK where shoppers can pick them up from Sainsbury's for £3.40 each. The pizzas boast crisp crusts and ample toppings to give them a full-flavor profile that's still lower in calories than alternatives on the market.

Marketing Manager Sam Dolan spoke on the new Goodfella's Light & Crispy Base pizzas saying, "Our research shows that shoppers are looking for more options when it comes to pizzas – but one thing they will not give up is great taste and overall enjoyment. Our new Light & Crispy base pizzas are an exciting step forward for the pizza category and will bolster our presence within the thin sector through true innovation.”
Trend Themes
1. Calorie-conscious Food Products - Developing food products with lower calorie count and still maintaining a full-flavor profile will be a disruptive innovation opportunity in the food industry.
2. Healthy Convenience Foods - Creating more convenient healthy food options, such as the Goodfella's Light & Crispy Base Pizzas, poses a disruptive innovation opportunity in the food industry.
3. Hfss-compliant Food Products - Developing HFSS-compliant food products, like the Goodfella's Light & Crispy Base Pizzas that meet the government's criteria for high in fat, salt, and/or sugar but still provide delicate and satisfying taste, represents a disruptive innovation opportunity in the food industry.
Industry Implications
1. Frozen Food Industry - The frozen food industry can revolutionize with calorie-conscious and HFSS-compliant food products that still deliver the full flavor profile, by using unique ingredients.
2. Grocery Industry - Creating healthy convenience food options to accommodate the busy lifestyle of consumers can be thought of as a promising disruptive innovation opportunity in the grocery industry.
3. Fast Food/chain Restaurant Industry - As the fast-food/chain restaurant industry continues to grow and evolve, the integration of calorie-conscious food products such as Light & Crispy Base Pizzas into their menus could position them for future disruption and success.
2.3
Score
Popularity
Activity
Freshness