French’s Mustard Buns Launched In Honor of National Mustard Day
Grace Mahas — August 4, 2021 — Marketing
In honor of National Mustard Day on August 7th, the beloved mustard brand, French's, recently announced the launch of limited-edition mustard buns. The exclusive buns were created in partnership with Piantedosi Baking Company and feature the brand's tangy Classic Yellow® in the dough. The buns are described as "golden in color, soft in texture, with a distinct, yet subtle tang that doesn’t overpower."
The limited-edition mustard buns aren't the first unusual product launched by French's. The brand has previously released Mustard Ice Cream and Mustard Beer. These niche products appeal to curious consumers looking to experiment with their foods.
To get your hands on these mustard-infused buns, fans can head to various pop-ups debuting across the country.
Image Credit: French's
The limited-edition mustard buns aren't the first unusual product launched by French's. The brand has previously released Mustard Ice Cream and Mustard Beer. These niche products appeal to curious consumers looking to experiment with their foods.
To get your hands on these mustard-infused buns, fans can head to various pop-ups debuting across the country.
Image Credit: French's
Trend Themes
1. Limited-edition Food Products - French's launch of limited-edition mustard buns is an example of exploring unconventional flavors to cater to curious consumers.
2. Collaborations Between Brands and Bakeries - Partnering with Piantedosi Baking Company allowed French's to create a product that incorporates its own brand into the recipe and opens up possibilities for other unique collaborations.
3. National Food Celebrations - Creating limited-edition products for national food holidays, such as National Mustard Day, is a way for brands to generate buzz and drive traffic to their products.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential for disruptive innovation by exploring unique flavor combinations and partnerships.
2. Marketing and Advertising - Marketing and advertising agencies can develop campaigns that highlight limited-edition products and capitalize on national food holidays to increase brand awareness and drive sales.
3. Retail - Retailers can take advantage of limited-edition products to draw customers into stores or online platforms and potentially increase sales of other related products.
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