The Simple Root Dips Will Arrive in the US This Fall
Michael Hemsworth — June 28, 2022 — Marketing
References: thesimpleroot & foodbev
The Simple Root dips are set to launch in the US market as a product for consumers to enjoy when looking for a creamy yet plant-based way to snack.
The dips feature a refrigerated profile with plant-based recipes that range from being cream cheese-style to artisan cheese-style. The products each feature a base of root vegetables along with herbs, spices, vegetables and fruits. The products will come in Sweet & Spicy Mango Sweet Potato, Salsa Con Quest, Sun-Dried Tomato Caprese, Smoked Gouda and Spinach, Artichoke & Kale flavors.
Chief Technology Officer Lora Spizzirri spoke on The Simple Root dips saying, "Our patented process allows us to create dips, cheeses, sauces and desserts with a creamy, smooth base that’s often missing in other plant-based products. With this unique root-vegetable base, we’re able to make dairy- and nut-free versions of popular foods consumers enjoy without having to sacrifice taste and texture.”
The dips feature a refrigerated profile with plant-based recipes that range from being cream cheese-style to artisan cheese-style. The products each feature a base of root vegetables along with herbs, spices, vegetables and fruits. The products will come in Sweet & Spicy Mango Sweet Potato, Salsa Con Quest, Sun-Dried Tomato Caprese, Smoked Gouda and Spinach, Artichoke & Kale flavors.
Chief Technology Officer Lora Spizzirri spoke on The Simple Root dips saying, "Our patented process allows us to create dips, cheeses, sauces and desserts with a creamy, smooth base that’s often missing in other plant-based products. With this unique root-vegetable base, we’re able to make dairy- and nut-free versions of popular foods consumers enjoy without having to sacrifice taste and texture.”
Trend Themes
1. Plant-based Dips - The growing demand of consumers for healthier and sustainable food options provide an opportunity for the development of a variety of plant-based dips.
2. Refrigerated Plant-based Products - The emerging trend for chilled plant-based snacks and dips showcases opportunities for refrigeration and storage solutions that cater to the needs of health-conscious consumers.
3. Root-vegetable-based Products - The use of root vegetables as a base for plant-based products opens up innovative possibilities in ingredients sourcing and development of new flavors and textures.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards plant-based eating by creating new product lines that cater to the growing consumer demand for healthy and sustainable food options.
2. Refrigeration and Storage - The trend towards refrigerated plant-based products provides opportunities for technology companies to develop innovative solutions in refrigeration and storage to cater to health-conscious consumers.
3. Natural Ingredients - The growing demand for plant-based and natural ingredients provides opportunities for the agriculture and biotech industries to innovate in the development of new crops and natural ingredients for the food and beverage industry.
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