The Funkin Cocktails Spiced Rum Zombie is Citrusy
Michael Hemsworth — June 17, 2021 — Marketing
References: funkincocktails & talkingretail
The Funkin Cocktails Spiced Rum Zombie is a newly announced flavor within the brand's Nitro canned cocktail range that's formulated with a range of tasty ingredients for consumers to savor.
The cocktail comes in 200ml cans with a base of pineapple, lemon, orange and lime flavors along with the namesake rum spirit in the mix. The drink is reported to be embellished with a hint of spice to help differentiate it from other canned rum-based cocktails on the market.
The Funkin Cocktails Spiced Rum Zombie is arriving just in time for the summer season in the UK and is likely to be favored amongst consumers gathering together in outdoor environments. This is thanks to the refreshing, citrusy recipe but also due in part to increased interest in rum-based cocktails amongst consumers seeking out flavor and variety from their premixed libations.
The cocktail comes in 200ml cans with a base of pineapple, lemon, orange and lime flavors along with the namesake rum spirit in the mix. The drink is reported to be embellished with a hint of spice to help differentiate it from other canned rum-based cocktails on the market.
The Funkin Cocktails Spiced Rum Zombie is arriving just in time for the summer season in the UK and is likely to be favored amongst consumers gathering together in outdoor environments. This is thanks to the refreshing, citrusy recipe but also due in part to increased interest in rum-based cocktails amongst consumers seeking out flavor and variety from their premixed libations.
Trend Themes
1. Canned Nitro Cocktails - Opportunities for innovation in portable, ready-to-drink cocktails are expanding as consumers prioritize convenience and on-the-go consumption.
2. Spiced Rum - Incorporating unique and bold flavors, such as spice, into traditional liquor products offers a chance to differentiate and capture consumer interest.
3. Rum-based Cocktails - The growing popularity of rum-based cocktails presents an opportunity for businesses to explore creative flavor combinations and capitalize on changing consumer tastes.
Industry Implications
1. Beverage - As the ready-to-drink market continues to grow, businesses can differentiate themselves by offering unique flavor profiles and innovative packaging solutions.
2. Hospitality - Restaurants and bars can leverage the popularity of canned cocktails by incorporating them into their menus, providing consumers with convenient and on-trend beverage options.
3. Alcohol - The rise of flavored and premixed alcoholic beverages is creating opportunities for companies to offer new and exciting products that appeal to younger, adventurous consumers.
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