Media and communications companes accept and promote consumers' creative content
Trend - Media and communications companies are increasingly prioritizing diversity straight from consumers' creations--accepting and promoting crowdsourced submissions that include, art, stories, and videos made by diverse demographics.
Insight - Seeing that a brand prioritizes inclusion and representation is an increasingly important purchase motivator for consumers, particularly as activists and the values of Gen Z and young Millennials are taken more seriously in the media. Now, consumers expect that brands prioritize inclusion and represent a wide array of voices.
Insight - Seeing that a brand prioritizes inclusion and representation is an increasingly important purchase motivator for consumers, particularly as activists and the values of Gen Z and young Millennials are taken more seriously in the media. Now, consumers expect that brands prioritize inclusion and represent a wide array of voices.
Workshop Question - How could your brand better adapt to the push for inclusion?
Trend Themes
1. Crowdsourced Diversity Content - Brands are prioritizing diversity and inclusion through accepting user-generated content from underrepresented demographics and showcasing it across media platforms.
2. Diverse Representation in Media - More media and communication firms are making a conscious effort to represent a broader range of voices in their content to meet consumer expectations and remain relevant in today's socially conscious age.
3. Creator Diversity Programs - Businesses are launching programs to support underrepresented and marginalized creators, such as Twitch's Creator Diversity Program, to provide access to resources, funding, and mentorship and increase representation in the industry.
Industry Implications
1. Media and Communications - With the demand for diverse representation in media growing, companies need to prioritize their messaging and content strategy to cater to a wider spectrum of voices.
2. Marketing and Advertising - Brands can leverage social media platforms and user-generated content to create a message that aligns with their values and resonates with their audience, ultimately driving engagement and impact.
3. Creator Support Programs - Firms can tap into underutilized talent by launching programs that provide marginalized creators with funding, mentorship, and access to resources, ultimately promoting greater diversity and inclusivity throughout the creative industry.
5 Featured, 45 Examples:
60,103 Total Clicks
Date Range:
Nov 20 — Mar 23
Trending:
Mild
Consumer Insight Topics:
