Powder-based cleansers prevent skin damage while exfoliating
Trend - Brands are increasingly swapping out traditional forms of physical exfoliation for powder-based formulas that can be rubbed in topically without causing micro-cuts in the skin and damaging it.
Insight - Consumers have become more knowledgable about skincare thanks to the accessibility of information online. With the average consumer spending more time developing skincare rituals, they seek out brands that stay up-to-date with modern interests and innovations.
Insight - Consumers have become more knowledgable about skincare thanks to the accessibility of information online. With the average consumer spending more time developing skincare rituals, they seek out brands that stay up-to-date with modern interests and innovations.
Workshop Question - How is your brand keeping up with consumers changing expectations?
Trend Themes
1. Powder-based Exfoliation - Brands are increasingly swapping out traditional forms of physical exfoliation for powder-based formulas that can be rubbed in topically without causing micro-cuts in the skin and damaging it.
2. Waterless Cleansing - Consumers are turning to concentrated, waterless skincare products that can be activated with water as needed.
3. Culturally Hybrid Beauty - Beauty brands are fusing cultural richness, rituals, and spirituality from different parts of the world to create innovative beauty products that support women around the world.
Industry Implications
1. Beauty and Skincare - Innovation opportunities include the development of waterless, powder-based, and culturally hybrid skincare and beauty products.
2. Travel and Tourism - Powder-based and waterless skincare products are ideal for travel and would appeal to conscious travelers as they reduce plastic and water waste.
3. Sustainability - With the rise of zero-waste and waterless skincare products, there is an emerging opportunity for sustainability-focused brands to innovate in the field of skincare.
