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Upcycled Luxury

Designer brands try their hand at upcycling products and materials

Trend - Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products.

Insight - Making sustainable purchase decisions is increasingly important to North American consumers of all incomes. With eco-friendly consumption being more accessible to consumers with more wealth, there is a growing responsibility within this demographic to make sustainability a priority.
Workshop Question - How is your brand making sustainability more accessible?
Trend Themes
1. Upcycling - Luxury designers are increasingly using waste materials and production leftovers to create new products to appeal to North American consumers' growing demand for sustainable fashion.
2. Collaborations - Collaborations between luxury fashion brands and ethical companies, such as Fendi and Cartiera, are becoming more common in the luxury fashion and automotive industries to decrease waste and improve the sustainability of luxury fashion products.
3. Exclusive Collections - Luxury fashion brands like Miu Miu and Salvatore Ferragamo are releasing exclusive upcycled collections to address the sustainability issue in the luxury fashion market and attract eco-conscious buyers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands aim to create more eco-friendly products and appeal to increasingly environmentally conscious consumers while looking towards collaborations for sustainability and reducing waste.
2. Automotive - Luxury automotive brands like Lamborghini are looking beyond the design of high-performance cars to pursue sustainability through upcycling and collaborating with ethical fashion brands.
3. Retail - Trends towards sustainable fashion and collaborations between luxury brands and ethical companies are changing the retail landscape and becoming more appealing to eco-conscious consumers in the luxury fashion market.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
89,584 Total Clicks
Date Range:
Apr 21 — Dec 22
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Upcycled Denim Collections
Upcycled Denim Collections
Miu Miu Joined with Levi's for its Latest Line of Embroidered Denim
Miu Miu, a women’s luxury clothing brand, teamed up with Levi’s, the popular jean brand, for its latest collection of upcycled denim. The chic collection features hand-embroidered... MORE
Sustainably Made Fashion Stores
Sustainably Made Fashion Stores
Ganni's Flagship Store Helps Nurture More Conscious Consumption
Ganni, the Danish fashion label, recently launched its sustainably made flagship store in the UK. Various items, including boots, handbags, and clothing, sit atop podiums created from recycled... MORE
Upcycled Luxury Baskets
Upcycled Luxury Baskets
Fendi's Baskets Repurpose Waste from the Factory Floor
Fendi created a series of colorful luxury baskets that help to repurpose plastic waste in a fashion-forward way. The small and medium plastic baskets boast 90s styles and are lightweight, yet useful... MORE
Upcycled Leather Collections
Upcycled Leather Collections
Lamborghini Teams Up with Cartiera for an 'Upcycled Leather Project'
Lamborghini is a brand known for its sleek and quality cars and has looked towards more sustainable efforts with projects like the ‘Upcycled Leather Project.’ In collaboration with... MORE
Sustainable Upcycled Puffer Jackets
Sustainable Upcycled Puffer Jackets
The North Face Launches the REMADE Program with Jackets
The North Face recently announced the re-launch of its REMADE Program with a new collection full of sustainable pieces that are all upcycled. It picks up from the Renewed program back in 2018 and... MORE
Upcycled Accessory Collections
Upcycled Accessory Collections
Salvatore Ferragamo Icon-Up Features 300 Shoes & Accessories
Salvatore Ferragamo Icon-Up is a 300-piece collection of shoes and accessories and it spotlights repurposed luxury materials. The upcycled collection of shoes and accessories maintains the hallmarks... MORE

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