Body washes are now incorporating chemical exfoliants
Trend - Brands in the skincare industry are releasing body washes that contain chemical exfoliants--including salicylic acid and AHAs like glycolic acid. These products offer gentle exfoliation and treat everything from dryness to body acne.
Insight - As consumers' interest in skincare grows, so does their knowledge about the exact ingredients that they need for their particular skin types. This more scientific approach to choosing skincare products has resulted in brands prioritizing the ingredients that consumers are increasingly drawn to.
Insight - As consumers' interest in skincare grows, so does their knowledge about the exact ingredients that they need for their particular skin types. This more scientific approach to choosing skincare products has resulted in brands prioritizing the ingredients that consumers are increasingly drawn to.
Workshop Question - How is your brand adapting with consumers' growing industry knowledge?
Trend Themes
1. Ingredient Education - Consumers' increasing knowledge about skincare ingredients presents an opportunity for brands to prioritize hero ingredients in whole-body skincare products.
2. Scientific Approach - Consumers' more scientific approach to choosing skincare products is resulting in whole-body skincare products that cater to specific skin concerns.
3. Multi-exfoliating Formulas - Body care brands are creating exfoliating products that work on a physical and enzymatic level to deliver a unique multi-exfoliating experience.
Industry Implications
1. Personal Care - The personal care industry is innovating by incorporating skincare-focused hero ingredients into body washes, exfoliants, and nourishing body products.
2. Consumer Education - Consumer education is a growing industry, with people increasingly interested in learning more about skincare ingredients that suit their specific needs.
3. Sustainable Packaging - The trend towards eco-friendliness in packaging is a growing industry with environmentally conscious brands creating planet-friendly packaging made from recycled materials.
