Spiked sparkling beverages come in pre-packaged, artisanal form
Implications - Catering to both the health-conscious and those looking for satisfying low-sugar libations, carbonated pre-mixed alcoholic beverages offer an artisanal take on classic summer cocktails in a format that emphasizes easy portability and consistency of flavor. This progression speaks to the desire to see comforting, familiar food and beverage experiences adapted to reflect new customer expectations such as authenticity and health and wellness.
Workshop Question - How is your brand catering to customers heavily influenced by the modern, on-the-go lifestyle?
Trend Themes
1. Ready-to-drink Beverages - As many consumers are seeking convenient options that require little preparation or cleanup time, there is a trend towards ready-to-drink alcoholic beverages offered in canned form.
2. Craft and Artisanal Beverage Options - Consumers are seeking traditional and recognizable flavors in new artisanal and craft forms, such as authentic and locally sourced ingredients.
3. Healthy Alternatives to Traditional Beverages - Increasingly, consumers are looking for alternatives that are perceived as healthier and lower in sugar content, which has led to the development of vitamin-infused and low calorie canned cocktails.
Industry Implications
1. Alcoholic Beverage Industry - The introduction of highly portable canned beverages is disrupting traditional alcoholic beverage sales strategies and shaping changes in consumer preferences.
2. Canned Beverage Industry - As markets show increasing interest in canned wines and cocktails, the canned beverage market is rapidly expanding to keep up with new demand.
3. Health and Wellness Industry - Consumers are increasingly looking to drink beverages that offer added health benefits beyond a typical alcoholic experience, providing companies with opportunities for new formulations that address these needs.
8 Featured, 70 Examples:
137,505 Total Clicks
Date Range:
Oct 16 — Oct 17
Trending:
Warm
Consumer Insight Topics:
