These Herb Containers Use a More Artistic Brand Identity Than Competitors
Mishal Omar — March 21, 2017 — Lifestyle
References: luminous.gr & packagingoftheworld
While these herb containers reference the environment, they use a more sophisticated technique to do so than the rustic green, or clear plastic packaging that herbs are often offered in.
Designed for Corphes by the creative agency Luminous Design Group, which opted for a more modern design for the boxes that would still reference the fact that they contain natural products. The herb containers are triangular in shape and feature abstract images of mountainous landscapes, while most of the boxes appear in their natural brown color. The herbal containers hold oregano, rosemary, lemon balm, mint, and tarragon – all of which are organic.
Corphes' products have a brand identity that is able to embody their natural state while still appearing as contemporary.
Designed for Corphes by the creative agency Luminous Design Group, which opted for a more modern design for the boxes that would still reference the fact that they contain natural products. The herb containers are triangular in shape and feature abstract images of mountainous landscapes, while most of the boxes appear in their natural brown color. The herbal containers hold oregano, rosemary, lemon balm, mint, and tarragon – all of which are organic.
Corphes' products have a brand identity that is able to embody their natural state while still appearing as contemporary.
Trend Themes
1. Artistic Packaging - Opportunity for disruptive innovation: Develop packaging designs that are more artistic and visually appealing than traditional options.
2. Modern Herbal Packaging - Opportunity for disruptive innovation: Create modern packaging designs for herbal products that combine contemporary aesthetics with natural references.
3. Abstract Landscape Designs - Opportunity for disruptive innovation: Integrate abstract landscape designs into packaging to create a unique visual identity for products.
Industry Implications
1. Packaging Industry - Opportunity for disruptive innovation: Explore new design approaches in the packaging industry to create more visually appealing and attractive packaging options.
2. Herbal Product Industry - Opportunity for disruptive innovation: Develop modern and visually appealing packaging designs for herbal products that differentiate them from competitors.
3. Creative Agency Industry - Opportunity for disruptive innovation: Collaborate with brands to create unique and artistic packaging designs that enhance their brand identity.
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