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Deliberate Reduction

Consumers buy less, but more intelligently to reduce consumption

Implications - Tying into the desire to consume consciously, consumers are beginning to buy less, but better. Consumption is more about quality than quantity by way of apps and services that curate only the best and most necessary offerings. This small tweak to consumption is an incremental, easy-to-implement way for consumers to make a global difference.
Workshop Question - What is a small, easily implemented way your product or brand could help consumers make global change?
Trend Themes
1. Conscious Consumption - Consumers are shifting towards quality over quantity, leading to opportunities for brands who offer sustainably made, long-lasting products that also educate their customers about the impact of their choices.
2. Versatile Minimalism - Products that serve multiple purposes or have modular designs, such as the Nomadix towel and the Honest-Rosie fashion collection, provide eco-conscious consumers with sustainable alternatives to single-use items and fast fashion.
3. Consumer Education - Apps and services that educate and motivate consumers to make more mindful purchasing decisions, such as the KonMari app and the BrighTap, offer brands the opportunity to differentiate themselves from competitors by providing additional value beyond just a product.
Industry Implications
1. Sustainable Fashion - Brands can capitalize on the trend towards quality and minimalism by offering sustainably made products with modular designs or repair services to extend the lifespan of clothing.
2. Eco-friendly Home Goods - Brands can differentiate themselves by offering products that serve multiple purposes or have modular designs, and by educating consumers on the environmental impact of their choices.
3. Smart Home Technology - Smart home devices that educate and motivate consumers to make more sustainable choices, such as the BrighTap water meter, provide opportunities for brands to add value and differentiate from competitors.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
229,011 Total Clicks
Date Range:
Apr 15 — Aug 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Versatile Eco-Friendly Towels
Versatile Eco-Friendly Towels
The Nomadix Towel is Eco-Conscious in Both Material and Design
While many products that advertise their environmental friendliness do so by putting sustainable materials at the forefront, the Nomadix towels are equally concerned with product design itself. The... MORE
Consumption-Reducing eCommerce Platforms
Consumption-Reducing eCommerce Platforms
The 'Buy Me Once' Online Shop Only Sells Items That Last
‘Buy Me Once’ is an online shop that is trying to combat fast fashion and throwaway culture. Although it is easy to find affordable products online, these items are often low in quality... MORE
Clothing Repair Pop-Ups
Clothing Repair Pop-Ups
The Patagonia Worn Wear Truck is Travelling Across the US Fixing Gear
The Patagonia Worn Wear Repair Truck will be making its way across the America in 2015 offering to mend items of the brand’s clothing for free. The high-end outdoor clothing brand will be... MORE
Maximally Minimal Fashion Collections
Maximally Minimal Fashion Collections
'Honest-Rosie' Offers 30 Unique Outfits from Six Pieces
Honest-Rosie is a new fashion collection that simultaneously addresses both personal dressing dilemmas and large-scale issues in the fashion industry as a whole. The clothing collection is a... MORE
Inspirational Tidying Apps
Inspirational Tidying Apps
'KonMari' Motivates One to Simplify Their Life the Marie Kondo Way
Since ‘The Life-Changing Magic of Tidying Up’ was published in 2011, the “KonMari Method” from Japanese organizing consultant Marie Kondo has changed the lives and homes of... MORE
play_circle_filledSmart Water-Conserving Taps
Smart Water-Conserving Taps
The BrighTap Shows How Much Water is Being Used in Real-Time
Environmentally conscious consumers who are looking to reduce their water consumption are likely to appreciate the BrighTap, a smart meter that attaches to any standard water tap to monitor usage.... MORE

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