GuS' Grown-Up Soda Alcohol Mixer Products Pair Well with Spirits
Laura McQuarrie — December 16, 2016 — Lifestyle
References: drinkgus & bevindustry
GuS (Grown-Up Soda) is now introducing a range of soda alcohol mixers in select markets. The four non-alcoholic sodas are offered in flavors like Sparkling Cosmo, Mojito, Moscow mule and Tonic & Lime, which were specifically created to pair well with different spirits.
When it comes to making flavorful alcoholic cocktails, one only needs to mix about one and a half to two ounces of liquor with these bottled beverages. Alternatively, the flavored soda products can be consumed as ready-to-drink non-alcoholic beverages right out of their bottles. The sodas are made with real juice, natural roots and natural sweeteners like cane sugar, without any artificial flavors, colors or preservatives.
Now that many consumers are cutting down on their intake of alcohol, they are favoring alternative mixers that let them imbibe a higher quantity of tea, soda or sparkling water.
When it comes to making flavorful alcoholic cocktails, one only needs to mix about one and a half to two ounces of liquor with these bottled beverages. Alternatively, the flavored soda products can be consumed as ready-to-drink non-alcoholic beverages right out of their bottles. The sodas are made with real juice, natural roots and natural sweeteners like cane sugar, without any artificial flavors, colors or preservatives.
Now that many consumers are cutting down on their intake of alcohol, they are favoring alternative mixers that let them imbibe a higher quantity of tea, soda or sparkling water.
Trend Themes
1. Alternative Mixers - The trend towards cutting down on alcohol consumption creates an opportunity for alternative mixers like GuS' soda alcohol mixers.
2. Flavored Soda Products - The popularity of flavored soda products as ready-to-drink non-alcoholic beverages presents an opportunity for brands to create innovative flavors and pairings.
3. Natural Ingredients - The demand for sodas made with real juice and natural sweeteners provides an opportunity for brands to capitalize on the trend of healthier drink options.
Industry Implications
1. Beverage Industry - The beverage industry can introduce a variety of innovative mixers to cater to consumers cutting down on alcohol consumption.
2. Cocktail Industry - The cocktail industry can explore creative ways to incorporate flavored soda products into their drink menus.
3. Health and Wellness Industry - The health and wellness industry can develop natural soda options that cater to consumers looking for healthier drink alternatives.
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