Brands celebrate individuality by embracing multifaceted identities
Implications - Consumers are more empowered than ever to speak out about their differences and in turn, they have greater expectations of the brands they follow to echo this messaging and celebrate what makes them unique individuals. The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals. This concept proposes systemic changes toward a bias-free society that accepts all, and speaks to "equality" in its truest form.
Workshop Question - How does your brand empower your consumer to celebrate all aspects of their individuality?
Trend Themes
1. Intersectional Empowerment - The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals.
2. Diversity and Inclusion - Growing demand for more diversity and intersectionality in various industries such as fashion, literature and museums.
3. Transgender Awareness - Increased empathy towards the struggles trans people face in different parts of the world, highlighted through mediums such as video games and literature.
Industry Implications
1. Fashion - Trend towards using unconventional models and catering to a wider range of body types.
2. Arts and Literature - Focusing on providing a platform for marginalized communities such as trans women to express themselves and embrace their individuality.
3. Entertainment and Gaming - Empathy-driven games and content that exposes players to issues regarding transgender struggles and inclusivity.
