BLU Premium Drinks in Tequila and Mojito are Alcohol-Free
Laura McQuarrie — February 15, 2017 — Lifestyle
References: bluaustralia
As an alternative to producing genuine alcoholic drinks, Australia's BLU Premium Drinks specializes in energy drinks, including what it calls "the world's first cocktail-inspired energy drink."
BLU's Tequila and Mojito energy drink flavors remind of the classic alcohol varieties, but boast 100% alcohol-free formulas. As well as being free from alcohol, the energy drinks also exclude Glucuronolactone and Inositol. B Vitamins are abundant in the energy drinks from BLU, including everything from B2 and B6 to B12 in a base of Glacial Water.
These energy drinks set themselves apart by being created specifically for nightlife and for the purpose of making lively cocktail mixers. As BLU describes, "The flavours delight the taste buds, without the aftertaste or caffeine let down."
BLU's Tequila and Mojito energy drink flavors remind of the classic alcohol varieties, but boast 100% alcohol-free formulas. As well as being free from alcohol, the energy drinks also exclude Glucuronolactone and Inositol. B Vitamins are abundant in the energy drinks from BLU, including everything from B2 and B6 to B12 in a base of Glacial Water.
These energy drinks set themselves apart by being created specifically for nightlife and for the purpose of making lively cocktail mixers. As BLU describes, "The flavours delight the taste buds, without the aftertaste or caffeine let down."
Trend Themes
1. Cocktail-inspired Energy Drinks - Creating energy drinks inspired by classic cocktails provides a unique market appeal for those seeking a non-alcoholic alternative to their favorite drinks.
2. Alcohol-free Mixology - The creation of cocktail-inspired energy drinks can lead to an innovative market for non-alcoholic mixologists and bartenders to showcase new and creative recipes that are equally satisfying without alcohol content.
3. Energy Drink Alternatives - The emergence of cocktail-inspired energy drinks provides an innovative alternative for those who want to enjoy the flavors of classic cocktails without the buzz or negative health ramifications associated with alcoholic beverages.
Industry Implications
1. Energy Drinks - One disruptive innovation within the energy drink market can be the creation of unique, cocktail-inspired flavors that attract new consumers to the market.
2. Cocktail Mixers - The emergence of cocktail-inspired energy drinks creates a new market for non-alcoholic mixers to create innovative and unique recipes that cater to those looking for a different kind of cocktail experience.
3. Non-alcoholic Beverages - The growth of cocktail-inspired energy drinks in the non-alcoholic beverage market presents an opportunity for companies to expand their offering to include more unique and satisfying non-alcoholic alternatives to classic cocktails.
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