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Lavender Zest

The aromatic, floral herb is the star ingredient in a variety of new foods

Implications - Known for its natural, rich aroma and revered for its ability to be used in both sweet and savory dishes, lavender is making appearances in a variety of new menu items and recipes that celebrate its herbal elements. This progression speaks to the desire for more well-rounded flavor experiences that see the elevation of natural ingredients such as herbs and florals beyond decorative or seasoning purposes.
Workshop Question - What natural flavors can you help redefine by pushing through their conventional uses to inspire something truly original and experimental?
Trend Themes
1. Herbs and Florals as Impactful Ingredients - As the trend for well-rounded flavor experiences grows, ingredients like lavender, beetroot, and peppermint are becoming essential for food and drink companies to consider.
2. Alternative Non-dairy Milks and Creams - More people are switching to a plant-based diet, driving the increase of nut-based milks and creams to offer a natural and healthful alternative to traditional dairy.
3. Ayurvedic Remedies for Wellness - Inspired by the three main Ayurvedic traditions and constitutions, products featuring unique ingredient combinations are hitting markets for a range of wellness solutions.
Industry Implications
1. Food and Beverage - Innovative food and beverage products making use of natural ingredients like lavender, turmeric, and nut-based milks and creams are set to become essential for companies wishing to stay ahead in the market.
2. Beauty and Skincare - Edible products combining Ayurvedic principles with organic, raw, dairy-free and herbal ingredients to boost wellness and promote healthy-looking skin are expected to grow in popularity.
3. Health and Wellness - Companies making use of Ayurvedic traditional remedies alongside holistic approaches to wellness are set to gain traction as consumers seek simple solutions powered by natural ingredients.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
70,763 Total Clicks
Date Range:
Oct 16 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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