This Vodka Display for Smirnoff is a Clever Nod to Olympic Gold
Rebecca Byers — September 3, 2015 — Lifestyle
References: thefaction.co
This podium-inspired vodka display is a topical means of engaging consumer's around the brand's new product range, Smirnoff Gold. The over-the-top retail display combines the glitz and glamour of bringing home gold with the elegance of the vodka brand.
Launched around the time of the Olympics, the merchandising effort appeals to all those enthralled by the international sporting spectacle. Designed by Mumbai-based agency the Faction, the dynamic vodka display is sure to catch the eye of busy consumers as they trot through the supermarket. The excessive gold contained in the design also does a lot in terms of elevating the status of the product itself.
Designed to engage even the passive Olympics viewer, this example of vodka merchandising speaks to the power of hyper-niche co-branding efforts.
Launched around the time of the Olympics, the merchandising effort appeals to all those enthralled by the international sporting spectacle. Designed by Mumbai-based agency the Faction, the dynamic vodka display is sure to catch the eye of busy consumers as they trot through the supermarket. The excessive gold contained in the design also does a lot in terms of elevating the status of the product itself.
Designed to engage even the passive Olympics viewer, this example of vodka merchandising speaks to the power of hyper-niche co-branding efforts.
Trend Themes
1. Podium-inspired Displays - Disruptive innovation opportunity: Create displays that combine unique design elements to engage consumers and elevate the status of products.
2. Topical Merchandising - Disruptive innovation opportunity: Capitalize on current events or trends to create merchandising campaigns that resonate with consumers.
3. Hyper-niche Co-branding - Disruptive innovation opportunity: Foster partnerships between brands to create unique and targeted marketing strategies that appeal to specific consumer segments.
Industry Implications
1. Retail - Disruptive innovation opportunity: Incorporate innovative display designs and topical merchandising strategies to attract and engage consumers in physical stores.
2. Beverage - Disruptive innovation opportunity: Explore co-branding opportunities with events or themes to create unique product offerings and increase consumer interest.
3. Advertising - Disruptive innovation opportunity: Develop creative marketing campaigns that leverage current events to generate brand awareness and consumer connection.
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