Social media personalities and celebs become more accessible through kits
Implications - Subscription services are a business model that is gaining popularity, due to its ability to invite more customer interaction with the products contained. This invitation for collaboration is especially beneficial for celebrities and influencers looking to expand accessibility. As well, subscriptions encourage a ritual, as opposed to simply offering a product, making it an especially appealing business model for modern consumers.
Workshop Question - How can you break down the wall between your brand and your customer to seem more accessible?
Trend Themes
1. Subscription Services - Subscription services are gaining popularity as an effective business model that encourages customer interaction and collaboration.
2. Collaborations with Celebrities and Influencers - Partnering with influential personalities and celebrities can expand accessibility and provide more choice for underserved demographics.
3. Celebrity-created Meal Kits - Celebrity chef-created meal kits and meal delivery services provide convenient options for consumers who appreciate convenience and want to level up their skills in the kitchen.
Industry Implications
1. Food and Beverage - Partnering with celebrities and chefs to create meal delivery services or kits.
2. Fashion and Beauty - Collaborating with influencers to create subscription services.
3. Athletic Apparel - Creating partnerships with famous athletes and musicians to design and promote sportswear collections or subscription-based athletic apparel services.
