Traditional Italian pastries are reinvented to become photo-worthy treats
Implications - Known for being the epitome of classic comfort food, it’s little wonder that Italian desserts are being adopted into new formats, combining winning flavors with fun formats. Just like the evolution of the classic French macaron, the traditional Italian cannoli is being integrated with modern foodie fads through unusual pairings and photo-ready toppings; taking an indulgence and turning it into a social media occasion.
Workshop Question - What is the most traditional part of your business and how can you tweak it to suit modern consumer preferences?
Trend Themes
1. Creative Fusion of Cuisines - Combining classic Italian cannoli with other popular desserts or foods presents an opportunity to captivate a wider audience through novel, shareable experiences.
2. Ritualized Dining Experience - Restaurants and eateries offering extravagant, multi-faceted desserts and beverages are sure to draw in customers interested in unique and Instagram-worthy experiences.
3. On-the-go Snacking - Convenient, dippable, and shareable snack sizes can make traditional desserts more accessible as a quick and easy indulgence.
Industry Implications
1. Food and Beverage - New, multi-cultural desserts that transform familiar treats into something novel foodies-will-love have growth potential in the food and beverage industry.
2. Hospitality - Restaurants and eateries implementing creative new experiences or products, and positioning themselves as purveyors of the unique, and the Instagram-worthy can attract and retain customers.
3. Consumer Packaged Goods - New snackable versions of desserts can help innovative manufacturers expand into the snacking market.
