The health-conscious opt for all-natural hydration with watermelon drinks
Implications - Consumers looking for an elevated hydration experience are opting for all-natural watermelon-based beverages that combine water and the fruit's pulp for the ultimate post-workout refreshment. This progression highlights the adaptability of certain superfoods and in turn, their use as a vehicle in marketing to connect with wellness-driven consumers.
Workshop Question - What natural ingredients can be incorporated into your product offering in order to connect with customers through the pursuit of purity?
Trend Themes
1. Natural Superfood-based Beverages - Consumers are turning to all-natural watermelon-based beverages as a healthy alternative to sugary beverages, indicating a trend toward natural superfood-based drinks for nutrition and hydration.
2. Functional Beverages - Beverages such as What a Melon and MetaMatcha offer a functional approach to hydration and nutrition, creating a trend toward beverages that provide benefits beyond just hydration.
3. Natural Flavored Water - The Essence Water range by Flõ Drinks that uses natural flavors, and Thirsty Buddha Popsicles that combine natural coconut water with watermelon, signify a trend towards natural flavored water for a refreshing non-alcoholic beverage option.
Industry Implications
1. Beverage Industry - With the rising popularity of functional beverages, natural flavored water and all-natural superfood-based beverages, businesses in the beverage industry should focus on innovation in creating healthier beverage options.
2. Health and Wellness Industry - The trend towards all-natural and functional beverages suggests a growing consumer interest in incorporating healthy food and drink options into their daily routine, highlighting opportunities for businesses in the health and wellness industry.
3. Tourism and Entertainment Industry - Disneyland's Krylorian Koolers illustrate a trend of themed, unique beverages providing an entertaining consumer experience, creating opportunities for businesses in the tourism and entertainment industry to incorporate themed or exclusive beverages into their offerings.
