So Good So You's Compact Shots Support Support Digestive & Immune Health
Laura McQuarrie — October 3, 2017 — Lifestyle
References: sogoodsoyou & bevindustry
Alongside its range of healthy beverages, So Good So You is now making a series of refrigerated, organic, non-GMO and vegan Wellness Shots.
The So Good So You Probiotic Wellness Shots are offered in varieties like Longevity, Immunity and Detox, which take the form of shots just under two ounces that are loaded with probiotics. The shots are made from cold-pressed and raw vegetables, fruits and spices, as well as ingredients like blue-green algae, apple cider vinegar and honey. In the case of Endurance, this Wellness Shot is powered by beets, antioxidants from apples and aronia berries.
As many consumers are now beginning to realize the importance of good gut health in their overall health and well-being, many food and beverage products are being enriched with probiotics to support digestive wellness.
The So Good So You Probiotic Wellness Shots are offered in varieties like Longevity, Immunity and Detox, which take the form of shots just under two ounces that are loaded with probiotics. The shots are made from cold-pressed and raw vegetables, fruits and spices, as well as ingredients like blue-green algae, apple cider vinegar and honey. In the case of Endurance, this Wellness Shot is powered by beets, antioxidants from apples and aronia berries.
As many consumers are now beginning to realize the importance of good gut health in their overall health and well-being, many food and beverage products are being enriched with probiotics to support digestive wellness.
Trend Themes
1. Probiotic Enriched Products - The trend of incorporating probiotics into various food and beverage products provides an opportunity for companies to disrupt the market by offering innovative and unique probiotic formulations.
2. Compact Wellness Shots - The rise of compact and convenient wellness shots offers a disruptive innovation opportunity for companies to create on-the-go and easily consumable products that support digestive and immune health.
3. Organic and Non-gmo Offerings - The growing demand for organic, non-GMO, and clean label products presents a disruptive innovation opportunity for companies to develop probiotic wellness shots that cater to health-conscious consumers.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend by developing innovative probiotic-infused beverages, including compact shots, to meet the increasing consumer demand for gut health-supporting products.
2. Health and Wellness Industry - The health and wellness industry can seize the opportunity by creating new probiotic wellness shots and expanding their product portfolios to cater to consumers seeking convenient and effective ways to support their digestive and immune health.
3. Organic Food Industry - The organic food industry can explore the disruptive innovation potential of probiotic wellness shots by incorporating organic and non-GMO ingredients, offering consumers a healthier and more sustainable option for improving gut health.
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