Fresh Craft Co.'s Sparkling Cocktails are Served in Convenient Cans
Laura McQuarrie — October 15, 2016 — Lifestyle
References: freshcraftco & trndmonitor
Mango Citrus, Blackberry Lemonade and Green Apple are a few of the fresh and fruity sparkling cocktail flavors offered by Fresh Craft Co. These wine cocktails are made with a light base of white wine and infused with natural flavors.
Although these wine beverages are offered in conveniently canned forms, they honor some of the traditions of wine consumption by suggesting unique flavor pairings. For instance, Fresh Craft Co. suggests that its Mango Citrus perfectly compliments "creamy cheeses, smoky black bean salsa or teriyaki chicken wings." These canned wine cocktails can be consumed straight out of the can, served over ice or combined with a few simple ingredients to elevate the presentation of the drinks further.
Wine culture has dramatically changed over the past few years, becoming more relaxed and accessible to consumers who have previously perceived it as standoffish in the past.
Although these wine beverages are offered in conveniently canned forms, they honor some of the traditions of wine consumption by suggesting unique flavor pairings. For instance, Fresh Craft Co. suggests that its Mango Citrus perfectly compliments "creamy cheeses, smoky black bean salsa or teriyaki chicken wings." These canned wine cocktails can be consumed straight out of the can, served over ice or combined with a few simple ingredients to elevate the presentation of the drinks further.
Wine culture has dramatically changed over the past few years, becoming more relaxed and accessible to consumers who have previously perceived it as standoffish in the past.
Trend Themes
1. Canned Wine Cocktails - Disruptive Innovation Opportunity: Explore new flavor combinations and packaging options for canned wine cocktails to appeal to a wider audience.
2. Convenience and Accessibility - Disruptive Innovation Opportunity: Develop convenient and accessible beverage options that align with changing consumer preferences and lifestyles.
3. Elevated Drink Experience - Disruptive Innovation Opportunity: Create innovative ways to enhance the presentation and enjoyment of canned wine cocktails, such as through unique serving suggestions and mixology techniques.
Industry Implications
1. Beverage - Disruptive Innovation Opportunity: Expand the range of canned beverage options to include wine cocktails that cater to different tastes and occasions.
2. Hospitality - Disruptive Innovation Opportunity: Partner with hospitality establishments to introduce canned wine cocktails as a trendy and convenient alternative to traditional wine offerings.
3. Packaging - Disruptive Innovation Opportunity: Develop innovative packaging solutions for canned wine cocktails that provide both aesthetic appeal and functional convenience.
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