Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go
Mary Van Puymbroeck — June 27, 2017 — Lifestyle
References: saltpoint.co & uncrate
Established in Northern California, Salt Point's canned Moscow Mule allows you to bring the gingery drink on the go.
Made with a blend of ginger, lime and American vodka, this spicy drink is the perfect beverage to enjoy in the great outdoors. This refreshing pre-mixed cocktail is a great alternative to beer and its natural flavors have a fantastic taste. The fun hand-drawn packaging of this canned Moscow Mule gives the drink an edgy, Millennial-friendly appeal.
Recently, there has been a resurgence in popularity for canned wines and cocktails. What was once seen as a gauche alcohol packaging option is now practical and more frequently desired by consumers. Cans are a great option for those who are traveling or spending time outdoors. They keep your drink cold, are easy to pack, are lightweight, and most importantly, a lot less likely to break than bottles.
Made with a blend of ginger, lime and American vodka, this spicy drink is the perfect beverage to enjoy in the great outdoors. This refreshing pre-mixed cocktail is a great alternative to beer and its natural flavors have a fantastic taste. The fun hand-drawn packaging of this canned Moscow Mule gives the drink an edgy, Millennial-friendly appeal.
Recently, there has been a resurgence in popularity for canned wines and cocktails. What was once seen as a gauche alcohol packaging option is now practical and more frequently desired by consumers. Cans are a great option for those who are traveling or spending time outdoors. They keep your drink cold, are easy to pack, are lightweight, and most importantly, a lot less likely to break than bottles.
Trend Themes
1. Resurgence of Canned Cocktails - The increased popularity of canned wines and cocktails presents an opportunity for companies to capitalize on the convenience and practicality of this packaging option.
2. Convenience for Outdoor Enthusiasts - The demand for canned craft cocktails is driven by consumers who want a portable and durable option to enjoy their favorite drinks while on the go.
3. Millennial-friendly Packaging - Creative and eye-catching designs on canned cocktails can attract the younger generation, offering a unique and trendy drinking experience.
Industry Implications
1. Alcoholic Beverage Industry - The growth of canned craft cocktails presents an opportunity for companies in the alcoholic beverage industry to expand their product lines and cater to the changing preferences of consumers.
2. Outdoor Recreation Industry - Canned craft cocktails provide a convenient and lightweight beverage option for outdoor enthusiasts, creating opportunities for companies in the outdoor recreation industry to collaborate and meet consumer demands.
3. Packaging Industry - The shift towards canned cocktails offers an opportunity for companies in the packaging industry to develop innovative and eco-friendly packaging solutions that meet the needs of the growing market.
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