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Gin Exploration

Imaginative gin flavors entice cocktail and spirit connoisseurs alike

Implications - Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands.
Workshop Question - What unexpected takes on traditional flavors can you experiment with in order to surprise and delight your customers?
Trend Themes
1. Experimental Craft Varieties - As gin moves towards more experimental craft varieties, there is an opportunity to incorporate new flavors and distilling techniques, providing consumers with expert-level knowledge in their preferred food and beverage experiences.
2. Tea-based Alcohol - As seen in the creation of Jindea, there is a growing trend in creating tea-based alcohol, giving bottle labels a fresh take on tea-infused spirits.
3. Innovative Flavor Pairings - The growth in demand for experimental gin spirits has resulted in a demand for innovative, unexpected flavor pairings across the alcohol and beverage industries.
Industry Implications
1. Food and Beverage - Opportunities for artisanal food items and unique flavor pairings are emerging in the food and beverage industry as a result of consumers seeking expert-level knowledge and innovative experiences.
2. Beauty and Skincare - As seen in the creation of CollaGin, lifestyle products like alcohol, snack foods, and cosmetics, are turned to as an ingredient for anti-aging collagen consumption.
3. Creative Agency/ Branding - The Naked Marshmallow Co.'s decision to revamp brand identity reveals branding opportunities with professional creative agencies for industries seeking to target all ages.
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
101,615 Total Clicks
Date Range:
Dec 16 — Jul 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Collagen-Distilled Gins
Collagen-Distilled Gins
'CollaGin' is a New Gin That's Distilled with Pure Collagen
‘CollaGin’ is a new gin that is setting itself apart as an alcohol that’s distilled with pure collagen and formulated with pure anti-aging botanicals like angelic root, pink... MORE
Japanese Botanical Gins
Japanese Botanical Gins
Nikka's Coffey Gin is the First White Spirit From the Whiskey Brand
Nikka’s Coffey Gin is the first white spirit to be released from Nikka, a brand that has been making Japanese whiskey for over 80 years. Nikka is known for its whiskey and Coffey-distilled... MORE
Tea-Based Gin Spirits
Tea-Based Gin Spirits
'Jindea' is Prepared with Darjeeling Tea from India
‘Jindea’ is the name of a new gin spirit that is made with single-estate Darjeeling tea from India, as well as a mix of zesty and spicy botanicals like juniper, lemon, grapefruit,... MORE
Citrus-Infused Gin Blends
Citrus-Infused Gin Blends
"ClemenGold Gin' Offers Both Classic and Fresh Flavors
ClemenGold Gin provides those who enjoy this beverage with a more refreshing and flavorful option than many other gins on the market. The brand itself is based in South Africa and insures that its... MORE
Small-Batch Marshmallow Collections
Small-Batch Marshmallow Collections
The Naked Marshmallow Co. Has a Revamped Brand Identity
The Naked Marshmallow Co. offers dessert treats that are popular among adults and children alike. The company decided to revamp its brand identity, and enlisted the creative agency ‘Design... MORE
Peppery Strawberry Spirits
Peppery Strawberry Spirits
Bullards Spirits' Flavored Gin Boasts Notes of Black Pepper and Berry
Bullards Spirits recently introduced its newest flavored gin variety, which boasts a flavor that is simultaneously sweet and fruity, lightly peppery and citrusy; this is because the new gin spirit... MORE

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