Beetology's Vegetable Drink Line Pairs Beets with Fruits
Laura McQuarrie — March 18, 2017 — Lifestyle
'Beetology' is a new line of cold-pressed vegetable drinks from Kayco that pairs an unmistakable base of beets with other veggies and fruits. Items in the range include varieties like Beet + Lemon + Ginger, Beet + Tropical Fruit and Beet + Cherry. All of the ingredients featured in these beverages are non-GMO, certified organic and fair trade, and as a whole the drinks are free from preservatives, additives, as well as artificial flavors and colors.
The packaging for the 100% juice-based beverages uses imagery that features slices of vegetables and fruits to show a sampling of the produce that's inside, as all of the beverages are tinted in the same bright color thanks to the addition of beets.
While there are plenty of vegetable juices that have been launched in the past, these beet juice drinks set themselves apart by offering fruit blends that one might only otherwise find at a juice bar.
The packaging for the 100% juice-based beverages uses imagery that features slices of vegetables and fruits to show a sampling of the produce that's inside, as all of the beverages are tinted in the same bright color thanks to the addition of beets.
While there are plenty of vegetable juices that have been launched in the past, these beet juice drinks set themselves apart by offering fruit blends that one might only otherwise find at a juice bar.
Trend Themes
1. Fruity Beet Beverages - Disruptive innovation opportunity: Explore new flavor combinations and fruit blends in vegetable drinks to create unique and refreshing beverages.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop innovative beet-based drinks that incorporate a variety of fruits, appealing to health-conscious consumers.
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