Large and small brands tap into local love by leveraging geo-specific stories
Implications - In an effort to win consumer trust by tapping into a sense of community, large and small brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region. This makes for extreme relatability that battles a natural sense of big-brand skepticism.
Workshop Question - How does your brand or product fit into your customer's story?
Trend Themes
1. Hyper-localization - Brands are leveraging hyper-local products and marketing explicitly based in familiar narratives to those in the region for extreme relatability.
2. Social Engagement - Apps and products are encouraging social engagement through sharing tips and community-made items.
3. Repurposing - Products are being created from materials that would otherwise be discarded to combat waste.
Industry Implications
1. Retail Industry - Retailers are experimenting with hyper-local approaches to store design and product offerings.
2. Food Industry - Food waste reduction initiatives are encouraging the repurposing of ingredients and creating new products.
3. Travel Industry - Apps are encouraging social engagement and providing hyper-local recommendations for travelers.
