Ice cream-infused cocktails offer a doubly indulgent experience
Implications - Ice cream and spirit brands alike are offering hybrid dessert-cocktail experiences that replicate nostalgic flavors. This shift highlights the modern view toward "cheat day culture" and the next level food and beverage experiences that speak to the spirit of nostalgic flavor indulgence.
Workshop Question - How can you invoke nostalgia to help customers view your product or service in a new sentimental light?
Trend Themes
1. Hybrid Dessert-cocktail Experiences - Brands are offering combinations of ice cream and alcohol, replicating nostalgic flavors and creating an enhanced experience for the consumer.
2. Adult-friendly Versions of Iconic Comfort Food and Drink - Companies are developing elevated versions of childhood favorite foods and drinks that cater to a more mature palette, targeting adult consumers.
3. Cocktail-inspired Ice Cream Parlors and Events - Ice cream parlors and events inspired by cocktails, targeting an adult market, are emerging to provide a unique and immersive ice cream experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can utilize hybrid dessert-cocktail experiences to create unique product offerings and create a new category of indulgent food experiences.
2. Hospitality and Events - The hospitality industry and event planning companies can use cocktail-inspired ice cream parlors and events to create a unique experience for their guests.
3. Consumer Packaged Goods - Consumer packaged goods companies can develop elevated versions of nostalgic foods and drinks that cater to adult consumers, targeting a new market segment.
6 Featured, 53 Examples:
124,532 Total Clicks
Date Range:
Feb 16 — Jul 17
Trending:
Average
Consumer Insight Topics:
