Cocktail pairings that think outside the box entice the adventurous
Implications - Highlighting the continued interest in unconventional flavor combinations, consumers are opting to participate in avant-garde experiences that see cocktails paired with unexpected multi-sensory elements or dishes. This shift speaks to the expectation that going out for drinks is now a multifaceted event with one-of-a-kind experiences built-in.
Workshop Question - What one-of-a-kind experience can you offer to your customers in the interest of expanding on the conventional?
Trend Themes
1. Multi-sensory Experiences - The use of scents, sounds, and visuals are being integrated into cocktail tasting experiences, creating an immersive experience for consumers.
2. Creative Pairings - Brands are constantly experimenting with unique and unexpected food and drink pairings to appeal to consumers who are looking for novel experiences.
3. Innovative Flavors - Vodka brands are trying to reinvent flavored vodka by offering new, unique flavors that are more subtle and creative than typical fruity flavors.
Industry Implications
1. Food and Beverage - Innovative pairings and experiences are becoming increasingly popular in the food and beverage industry, offering new and exciting ways to enjoy food and drink.
2. Hospitality - Hotels and bars are using multi-sensory experiences and unique pairings to differentiate their offerings and provide guests with memorable experiences.
3. Dating and Social Events - Experiential matchmaking events are incorporating icebreaker challenges and unique activities to help singles connect and foster new relationships.
6 Featured, 54 Examples:
76,309 Total Clicks
Date Range:
Jun 17 — Sep 18
Trending:
Mild
Consumer Insight Topics:
