This Seasonal Soda is Inspired by a Beloved Autumn Dish
Katherine Pendrill — September 21, 2015 — Lifestyle
References: jonessoda & brandeating
‘Jones Soda’ recently announced the release of a new soda flavor that is inspired by a beloved autumn dish. Pumpkin pie is synonymous with fall and has served as the inspiration for a number of sweet seasonal treats. This tasty soda puts an unexpected twist on the classic fall dessert.
The new ‘Pumpkin Pie Soda’ is infused with a familiar blend of spices which include pumpkin, cinnamon and nutmeg. In order to fully mimic the taste of the beloved autumn dish, the soda also features a hint of buttery crust flavor. The result is a creamy soda that will leave consumers reminiscing about their favorite Thanksgiving dessert.
Along with the Pumpkin Pie Soda, Jones Soda also plans to release two other fall flavors. These Halloween-inspired sodas include Blood Orange and Lemon Drop Dead.
The new ‘Pumpkin Pie Soda’ is infused with a familiar blend of spices which include pumpkin, cinnamon and nutmeg. In order to fully mimic the taste of the beloved autumn dish, the soda also features a hint of buttery crust flavor. The result is a creamy soda that will leave consumers reminiscing about their favorite Thanksgiving dessert.
Along with the Pumpkin Pie Soda, Jones Soda also plans to release two other fall flavors. These Halloween-inspired sodas include Blood Orange and Lemon Drop Dead.
Trend Themes
1. Seasonal Sodas - Opportunity for beverage companies to capture consumer interest and increase sales by introducing limited-edition flavors inspired by popular seasonal dishes.
2. Flavor Innovation - Exploration of unique flavor combinations and unexpected twists on classic recipes can create disruptive opportunities for the beverage industry.
3. Holiday-inspired Product Releases - Launching limited-edition products tied to specific holidays or seasons can generate excitement and drive customer engagement for brands.
Industry Implications
1. Beverage Manufacturing - Beverage companies can capitalize on the trend by developing and producing seasonal sodas using innovative flavor profiles.
2. Food and Beverage Retail - Retailers can leverage the seasonal soda trend by stocking limited-edition flavors and promoting them as exclusive products.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to create campaigns that highlight the nostalgia and unique flavors of seasonal sodas.
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