Japan's Strong Zero Pre-Mixed Cocktails Come in Cans
Laura McQuarrie — July 24, 2014 — Lifestyle
References: japantoday & japantimes.co.jp
After a summer where beer sales are absolutely fizzling in Japan, Suntory Holdings is one brewery that will be releasing its biggest collection ever of Strong Zero, a line of canned pre-mixed cocktails that are taxed at a lower rate than beer. The canned cocktails feature fruity flavors like citrus and mango infusions that are not only refreshing, but also appealing to a market of thirsty 20-year-olds on a budget.
Instead of attempting to develop a more affordable beer beverage, these ready-to-drink cocktails offer a little more sophisticated drink for summer in an entirely different category of alcohol. This summer, Suntory has plans to release a total of 23 canned cocktails between June and August, which is a significant increase from the 17 canned pre-mixed cocktail drinks that were rolled out last year.
Instead of attempting to develop a more affordable beer beverage, these ready-to-drink cocktails offer a little more sophisticated drink for summer in an entirely different category of alcohol. This summer, Suntory has plans to release a total of 23 canned cocktails between June and August, which is a significant increase from the 17 canned pre-mixed cocktail drinks that were rolled out last year.
Trend Themes
1. Canned Pre-mixed Cocktails - There is a growing trend in the beverage industry towards canned pre-mixed cocktails, providing convenience and variety for consumers.
2. Fruity Flavors - Consumers are increasingly seeking out fruity flavors in their alcoholic beverages, creating opportunities for innovative flavor combinations.
3. Affordable Alcohol Alternatives - The popularity of canned pre-mixed cocktails highlights a trend towards more affordable and accessible alcoholic beverage options for consumers.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend towards canned pre-mixed cocktails by developing new flavors and packaging formats.
2. Alcohol - Alcohol producers can tap into the demand for fruity flavors by creating innovative and appealing pre-mixed cocktail options.
3. Packaging - The packaging industry has an opportunity to create visually appealing and convenient packaging solutions for canned pre-mixed cocktails.
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