Many of the top September 2015 interactive ideas involve food and beverages in order to win over the hearts of consumers. While this might seem like an expected move for brands already in this category like Tesco, Subway, Häagen-Dazs and Sprite, companies outside of these industries are also appealing to consumers with good eats. For instance, Yelp hosted a themed party with food and drinks, while life jacket company Tribord created a special drink to promote its sea safety gear.
Social media-activated vending machines, pop-up tasting events are also proving to be popular ways for brands to engage with fans who hunger and thirst for unique experiences.
In order to blend food, technology and customer interaction, Boursin and Stella Artois each created Sensorium events that immerse fans in interactive multi-sensory experiences.
Top 80 Interactive Concepts in September
From Cryptic Magazine Ads to Supermarket Soda Challenges:
Laura McQuarrie — Sep 30, 2015 — Marketing

79
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation

78
Interactive Skincare Ads
Neutrogena's Hands-On Ad Entertains While Selling Makeup Removal Wipes

77
Undressing Beverage Bottles
Yakult's Drinks Reveal Swimwear Styles Under a Packaging Layer
76
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
75
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
74
Futuristic Athletic Retailers
The Personalized Nike Experience at its New Stores Redefines Retail
73
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
72
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
71
In-Store Boutiques
John Lewis' In-Store Shop Highlights Noteworthy Products with Pop-Up Displays
70
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
69
Kaleidoscopic Selfie Studios
HTC's Straylight Installation Creates Psychedelic Selfie Photos
68
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
67
Bus Shelter Jazz Clubs
This Bus Stop in Pittsburgh Was Transformed into a Tiny Concert Hall
66
Experiential Tech Shops
Ontario's First Retail Samsung Store Emphasizes Consumer Engagement
65
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
64
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
63
Personal Shopping Suites
Selfridges Now Has a Dedicated Space for Retail Consultations
62
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
61
Sci-Fi Fandom Exhibits
'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
60
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
59
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
58
Journeying Bag Campaigns
'The Travelling Bags' Helps Students in Need with Back to School Shopping
57
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
56
Urban Beach Installations
Corona's Newest Marketing Effort Brings Relaxation to the Busy City
55
Imitation Beach Installations
This Beach Setup Uses Technology to Transport People to the Coast
54
Theatrical Cocktail Trays
The 'Deconstructed Martini' Experience Lets Bar Patrons Make a Cocktail
53
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
52
Artisan Beer Dinners
This Beer and Food Pairing Event Combined Upscale Eats & Sierra Nevada
51
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
50
Portable Kitchen Campers
Plated's Kitchen on Wheels Advertises Its Meal Delivery Services
49
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
48
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
47
Public Porch Pavilions
These Colorful Porches Create a Social Gathering Space for VIVA Vancouver
46
Interactive Sports Anchor Exhibits
The TSN SportCentreStudio Series Gives Fans a New Experience
45
Fitting Room Shops
Modcloth's Pop-Up 'Fit Shop' Gives People Access to Online-Only Clothing
44
Collaborative Blogger Dinners
Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
43
Interactive Lip-Sync Battle Ads
Toronto Bloggers Kastor & Pollux Star in This Playful Campaign
42
Burger-Building Contests
Mcdonald's Chicago is Having People to Build a Burger to Make the Menu
41
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
40
Interactive Brewery Tours
Pabst Blue Ribbon is Opening a Microbrewery and Tasting Room
39
Musical Whiskey Deliveries
This Service Provides Quality Liquor Via Frank Sinatra Impersonators
38
Equality-Promoting Pop-Ups
This Women's Equality Day Event Celebrates Strong Female Leaders
37
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
36
Bubble-Wrapped Bars
iCracked Creates an Ultra Safe Environment for Phones at the Bar
35
Themed Adventure Events
Yelp Hosted an Adventure-Style Themed Prop Party for Reviewers
34
Hard Rock Spam Checkers
HeavyGifts' Unique Web Captcha Tests How Metal a Music Fan Is
33
Outerwear Photo Kiosks
Canada Goose Set Up a Fun Photo Kiosk at the Sundance Film Festival
32
Emoji-Based Gifting Platforms
The 'Inmoji' System Turns Brand Logos into Unique Emojis
31
Multi-Sensory Dining Events
Stella Artois' Unique Dining Experience Engages the Five Senses
30
Meaningful Adventure Campaigns
CLIF's #MeetTheMoment Engaged Outdoor Enthusiasts on Social Media
29
Water-Sampling Challenges
Nestle Encourages People to Try Sparkling Water for Seven Days
28
Dairy Garden Pop-Ups
Onken's 'Urban Fruit Drove' Yogurt Promotion Features Dairy Treats on Trees
27
Social Brand Messengers
These Facebook Customer Service Tools Facilitate More Interaction
26
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
25
Curated Vodka Tastings
This Cocktail Lounge Replaces Bar Managers with Knowledgable Sommeliers
24
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
23
Custom Comic Campaigns
Old Spice's Instagram Adventure Has Fans Build Their Own Epic Story
22
Neighborhood-Testing Sweepstakes
The Airbnb Try Before You Buy Campaign is For Future Home Buyers
21
Friend-Finding Blimps
The Pepsi Max GPS Blimp Helps You Locate Your Lost Buddies
20
Cryptic Magazine Ads
SAB Miller's Interactive Magazine Ad Reveals a Hidden Message
19
Self-Regenerating Advertisements
This Smart Poster Uses AI to Be the Best Version of Itself
18
Branded Tea Breaks
The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
17
Customized Profile Picture Upgrades
The #PimpMyProfile Coors Campaign Upgraded User Photos
16
Sensory Vending Machines
Holiday Autos' Vending Machine Dispenses the Smells of Summer
15
Two-Sided Storytelling Ads
Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story
14
Social Storytelling Accounts
Land Rover's Instagram Story Uniquely Recounts an Adventure
13
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
12
Cheering Sports Bottles
SSE's 'Sounds of Victory' Bottles Capture Sound Bites from Rugby History
11
Sea Water Beverages
Tribord's Salt Water Drinks Give People a Taste of Drowning
10
Printable Lunch Notes
These Adorable Doodles are Designed to Be Added to Children's Lunches
9
Reward-Maximizing Hotel Promotions
This Loyalty Program Allows Guests to Earn Extra Points
8
Mindful Charging Stations
This NRG Charging Station Has People Choose How to Charge a Phone
7
Rewarding Eco Rideshares
Uber Shows Off the Renault Zoe as an Zero-Emission Vehicle
6
Brain-Orchestrated Songs
This Immersive TV Campaign for Sense8 Used Minds to Create Music
5
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
4
Jacket Shopping Quizzes
The Arc’teryx Shell Finder Helps Consumers Buy a Jacket Through a Quiz
3
Food Awareness Dinners
The Controversial 'Save the Flavors' Campaign Raises Species Awareness
2
Captivating Whiskey Apps
Johnnie Walker Enhances Whiskey Drinking with an Immersive App
1
Faux Travel Trays
KFC's Fun Tray Liner Acts as the Backdrop for Creating 'Fakation' Photos
Related Ideas
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Food Pairing Campaigns
Trigger the Taste Celebrates Beloved Heinz Matchups
Cleverly-Disguised Fountain Cups
Pepsi's Latest Campaign Stunt Introduced 'Undercover Cups'
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Sauce-Inspired Sodas
Olipop and Hidden Valley Created a Savory Four-Pack for April Fool's Day
Gourmet Burgers-Inspired Slime Kits
Trill Burgers Collaborates with Sloomoo Institute
AI-Driven Beverage Menus
Botrista Leverages AI & Machine Learning to Create Drink Menus
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Rewarding QSR Trivia Games
Chipotle Mexican Grill Has Reintroduced Its Chipotle IQ Trivia Game
Club-Culture-Inspired Cheese Events
Eventbrite Debuts a 'Cheese Rave' in NYC
Influencer-Driven Consumer Insight Tools
Brilli™ is a New Tool That Disrupts Food Research
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Comedic E-Commerce Brand Spots
Instacart Unveiled a Teaser for its Super Bowl Commercial
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
AI-Powered Bakery Pop-Ups
The Betty Crocker Dream Bake Studio Beats "Baker's Block" with AI
AI-Integrated Soda Campaigns
Pepsi 'The Sweetest’ Campaign Puts Pepsi Zero Sugar in the Spotlight
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
AI-Driven Direct-To-Consumer Platforms
Albertsons Offers Personalized Food and Beverage Products
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Nostalgic Snack-Inspired Accessories
Typo Creates a Unique Capsule Honoring Pepsi and Cheetos
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Box-Office-Themed Travel Pop-Ups
Intrepid x TIFF Host an Experiential Travel Activation
Film-Inspired Cocktail Experiences
Absolut Vodka Hosted a Wicked Cocktail Event in NYC
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Dynamic Basketball-Informed Marketing Campaigns
March Madness' New Campaign Features NCAA Athletes
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Virtual AI Snow Globes
Coca-Cola Unveils a Festive AI Campaign at its Piccadilly Lights Residency
Hands-Free Snack Dippers
Hum Hum by Heinz Helps Gamers Eat While They Play
Digital Staredown Games
Modern Human Habits Inspired TWIX's Second Screen Staredown
Enhanced-AI QR Packaging
LOVE CORN Partners with Flowcode for Submersive Activations
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Beautifying Pre-Concert Pop-Ups
Tequila Rose's Break in Case of Glam-ergency Refreshed Music Fans
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Secret Sleep Pop-Ups
The IKEA Sleepeasy Welcomes Guests Through a Hidden Door
Nostalgic Sports-Focused Grocery Campaigns
Instacart Debuts a Campaign in Kansas City
Mystery-Style Holiday Ads
Waitrose Adds Mystery to the Festive Season with ‘Sweet Suspicion’ Ad
Food-Themed Holiday Campaigns
Kroger’s 2024 Holiday Campaign Celebrates Food and Connection
Local Restaurant Campaigns
PEPSI X Kelly Rowland Present the Local Eats Better With Pepsi Program
Healthful Grocer Wellness Campaigns
United Supermarkets 28-Day Challenge Campaign is Rewarding
AI-Powered Beverage Events
Momentum Worldwide Elevates the New Coke Spiced Event with AI
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Rebranded Food Delivery Apps
Skip Revamps Its Brand Identity to 'Skip to the Good Part'
Hydration-Branded Ice Cream Trucks
Liquid I.VV.® Debuts Its Ice Cream Truck Tour
Flavor-Driven Energy Drink Ranges
These Celsius Energy Drinks are Arriving in the UK
Spooky Interactive Yogurt Packaging
Chobani Flip Greek Yogurt Boasts a Unique Halloween Multipack
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Tech-Centric Beverage Partnerships
Leisure Hydration Has Presence at CES 2025 Through Ring
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Soccer-Themed Fragrance Pop-Ups
Hugo Boss Presents an Immersive Activation in Brazil and Argentina
Nostalgic Snack Ranges
Munchies Returns to Canada After a 20-Year Hiatus
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
AI-Powered Review Insights
Yelp Adds New AI Features for Restaurant-Goers and Owners
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Fashion Lifestyle Pop-Up Events
Sundae School Hosts Their First Pop-Up in London
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Inspiring Food Color Reports
Oterra Color Trends 2025 Put Four Trends in the Spotlight
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Bean-Filled Chocolate Eggs
UKSnackAttack Shares Imaginative "Snackfishing" Content on Instagram
Y2K Mall Pop-Ups
Vita Coco's Nostalgia Mall Pop-Up Revives 2000s Mall Culture
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Seasonal Restaurant Menu Refreshes
Emmy Squared Pizza Enhances Its Food and Beverage Offerings
Sensory Dining Experiences
'Make it Mutti' Spotlights Tomato Tales, Tech & Taste
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Branded Interactive Online Games
TUMS Fantasy Foodball Pool is Food-Centric and Amusing
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Minimizing Phone Usage Initiatives
Heineken's Latest Campaign Addresses Phone Use at Music Events
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
AI-Powered Cooking Oil Apps
Sunny and Appetite Creative Partnered on Connected Packaging
Customer-Exclusive Brand Trips
Cocokind is Hosting a Customer Brand Trip to Napa Valley in 2025
Collaborative Seasonal Drinking Campaigns
Fat Tuesday and 818 Tequila are Ready for the Summer
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Appetizer-Themed Holiday Campaigns
Summer Fresh® Debuted 12 Days of Appetizer Recipes
Interactive Football Game Venues
TOCA Social Delivers a Blend of Sports, Entertainment, and Dining
Interactive Packaging Content
SmartLinks Debuts a Self-Serve Platform for Product Packaging
Global Food Retail Expansions
Supermarket Italy Emphasizes Global Flavors from Around the World
Food Holiday Calendars
Food Holidays is Celebrating National Days for Foodies
Music-Centric Branding Initiatives
BACARDÍ Rum Partnered with the MTV Video Music Awards
Meaningful Relationship-Encouraging Campaigns
Iceberg Vodka Debuts 'Foraging Deeper Connections'
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Nostalgic Seasonal Snack Campaigns
This Tyrrells Campaign Encourages Holiday Snacking
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Curated Autumnal Retailer Collections
ALDI Finds for September Help Shoppers Kick Off Fall
Climate-Conscious Cocktails
Fura's Journal of Future Foods Menu Explores Specific Ingredients
Fresh Produce-Focused Campaigns
I Love Fruit & Veg from Europe Emphasizes Fresh European Produce