This Loyalty Program Allows Guests to Earn Extra Points
Katherine Pendrill — August 21, 2015 — Marketing
References: hhonors3.hilton & businesswire
Hilton recently announced the return of a promotion that allows members to earn extra points by booking at specific times. For many business travelers, loyalty programs are an important factor in deciding which hotel to stay at. This unique promotion is designed to draw in a greater number of guests by giving them an opportunity to maximize their rewards.
The promotion is called 'Triple Your Trip' and it allows members to earn up to three times the amount of reward points. Guests who book between Monday and Thursday will receive double the reward points, while those who book on weekends will receive triple. The promotion is extended to all Hilton locations and runs between September 1st and December 31st of this year. In order to earn extra points, guests must book directly through the hotel and sign up to become a Hilton HHonors member if they aren't already.
The aim of the promotion is to encourage frequent travelers to choose the Hilton as the primary hotel destination and then retain them as customers by signing them up for the loyalty programs.
The promotion is called 'Triple Your Trip' and it allows members to earn up to three times the amount of reward points. Guests who book between Monday and Thursday will receive double the reward points, while those who book on weekends will receive triple. The promotion is extended to all Hilton locations and runs between September 1st and December 31st of this year. In order to earn extra points, guests must book directly through the hotel and sign up to become a Hilton HHonors member if they aren't already.
The aim of the promotion is to encourage frequent travelers to choose the Hilton as the primary hotel destination and then retain them as customers by signing them up for the loyalty programs.
Trend Themes
1. Personalized Loyalty Programs - Opportunity to create customized loyalty programs that cater to individual preferences and travel patterns.
2. Weekend Booking Incentives - Opportunity to attract more weekend bookings by offering higher rewards and incentives.
3. Direct Booking Strategies - Opportunity to encourage direct bookings by offering additional rewards and benefits.
Industry Implications
1. Hospitality - Disruptive innovation opportunity in the hospitality industry by designing personalized loyalty programs.
2. Travel - Disruptive innovation opportunity in the travel industry by incentivizing weekend bookings with higher rewards.
3. Technology - Disruptive innovation opportunity in the technology industry by developing innovative direct booking strategies and platforms.
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