LOVE CORN Partners with Flowcode for Submersive Activations
Debra John — October 16, 2024 — Tech
Flowcode has partnered with the snack brand LOVE CORN to introduce "AI-enabled QR code technology on consumer goods packaging; in this collaboration, custom Flowcodes will be integrated into LOVE CORN snack packs, directing consumers to dynamic landing pages featuring unique brand activations when scanned."
Additionally, the QR codes will highlight a partnership with Universal Pictures, celebrating the Minions franchise as part of Back to School and Halloween campaigns. This initiative aims to enhance consumer engagement by providing tailored content and interactive experiences, allowing connectivity with the brand's snacks.
In this context, LOVE CORN co-founder Missy McCloskey stated, “We have added Flowcode’s AI-enabled QR codes on every LOVE CORN snack pack. With millions of additional touchpoints each month, Flowcode transforms how LOVE CORN is building our CRM and helps us turn every scan into a meaningful engagement with our customers.” Overall, this integration enriches the overall consumer experience.
Image Credit: LOVE CORN
Additionally, the QR codes will highlight a partnership with Universal Pictures, celebrating the Minions franchise as part of Back to School and Halloween campaigns. This initiative aims to enhance consumer engagement by providing tailored content and interactive experiences, allowing connectivity with the brand's snacks.
In this context, LOVE CORN co-founder Missy McCloskey stated, “We have added Flowcode’s AI-enabled QR codes on every LOVE CORN snack pack. With millions of additional touchpoints each month, Flowcode transforms how LOVE CORN is building our CRM and helps us turn every scan into a meaningful engagement with our customers.” Overall, this integration enriches the overall consumer experience.
Image Credit: LOVE CORN
Trend Themes
1. AI-enabled QR Codes - The implementation of AI-enabled QR codes offers new ways to create interactive and personalized consumer engagement.
2. Branded Interactive Packaging - Brands using interactive packaging can captivate consumer interest through immersive and unique digital experiences linked to physical products.
3. Cross-brand Collaborations - Leveraging cross-brand partnerships, such as with Universal Pictures, can enhance marketing efforts by connecting with popular culture and widening the audience reach.
Industry Implications
1. Consumer Packaged Goods - The consumer packaged goods industry can benefit from AI-driven QR technology to deepen customer connections and enhance product appeal.
2. Digital Marketing - Digital marketing firms can explore the potential of AI-enhanced QR codes to deliver targeted content and track consumer interactions more effectively.
3. Entertainment Marketing - Entertainment brands can engage fans through integrated campaigns that merge traditional media with interactive technology on consumer products.
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