Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
Laura McQuarrie — August 14, 2015 — Marketing
References: behindthewood.nyc & dnainfo
Behind the Wood is a beverage consulting company that will be temporarily taking up residence at Italian eatery Venturo for a pop-up summer bar each weekend. Venturo is located in an are that's mostly populated with Irish pubs, so this pop-up concept aims to bring a new offering to the neighborhood. As a company that specializes in creating craft cocktails, Behind the Wood will be serving drinks that emphasize fresh summer homemade ingredients.
Some of the unique drinks on the menu include 'Summer Lovin,' made with tequila, fire-roasted jalapeños, cucumbers, agave and lime. The pop-up bar will also offer 'Rickeys' made with a customer's choice of liquor, soda water and lime, as well as 'Bucks,' which offer customization with a choice of spirit and house-made ginger.
While these summer-themed drinks will only last as long as the warm weather does, there are plans to continue this weekend takeover concept through the fall with a revised food and drink menu.
Some of the unique drinks on the menu include 'Summer Lovin,' made with tequila, fire-roasted jalapeños, cucumbers, agave and lime. The pop-up bar will also offer 'Rickeys' made with a customer's choice of liquor, soda water and lime, as well as 'Bucks,' which offer customization with a choice of spirit and house-made ginger.
While these summer-themed drinks will only last as long as the warm weather does, there are plans to continue this weekend takeover concept through the fall with a revised food and drink menu.
Trend Themes
1. Pop-up Bars - Temporary bars are becoming a popular way for beverage consulting companies to introduce customized new drinks to neighborhoods with limited options.
2. Craft Cocktails - The use of fresh, homemade ingredients in customized drinks is an opportunity for mixologists and bartenders to showcase their artistry and creativity.
3. Customizable Drinks - Offering customers the ability to choose their own spirits and mixers in drinks is a way to create a personalized experience that sets a bar apart from others.
Industry Implications
1. Food and Beverage - Restaurants and bars can partner with beverage consulting companies to create unique drink menus and attract new customers through pop-up concepts.
2. Hospitality - Hotels and resorts can use pop-up bars as a way to offer guests a new and exciting experience, while promoting their own brand and amenities.
3. Event Planning - Event planners can incorporate pop-up bars as a way to offer a customizable experience for guests, and to add a unique touch to events and parties.
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