Yelp Hosted an Adventure-Style Themed Prop Party for Reviewers
Laura McQuarrie — August 26, 2015 — Lifestyle
References: eventmagazine
In order to celebrate members who are active on the popular discovery platform Yelp, an epic prop party was thrown in London with help from Event Prop Hire.
100 Yelp users were invited to the Epic Yelp Elite Photo Hunt Party, where they were challenged to complete a series of photo challenges while exploring rooms like Alice's Wonderland, a classic 50s diner and a gooey grilled cheese room.
As the Yelpers made their way through the themed spaces at the prop party, they posted pictures to social media, making it possible for others online to join in the journey in real-time. Throughout the themed spaces, the adventure included some of the best food and drink treats from local London businesses, offering even more of an opportunity to showcase noteworthy brands in a fun way.
100 Yelp users were invited to the Epic Yelp Elite Photo Hunt Party, where they were challenged to complete a series of photo challenges while exploring rooms like Alice's Wonderland, a classic 50s diner and a gooey grilled cheese room.
As the Yelpers made their way through the themed spaces at the prop party, they posted pictures to social media, making it possible for others online to join in the journey in real-time. Throughout the themed spaces, the adventure included some of the best food and drink treats from local London businesses, offering even more of an opportunity to showcase noteworthy brands in a fun way.
Trend Themes
1. Themed Adventure Events - Brands can create immersive experiences for users through themed adventure events, combining social media and local businesses for a unique marketing experience.
2. Social Media Engagement - With social media as the centerpiece, brands can shape unique experiences that encourage user-generated content and drive engagement.
3. Immersive Brand Activations - Brand activations can be transformed into immersive experiences that create lasting memories, strengthening customer loyalty and positive associations with brands.
Industry Implications
1. Event Planning - Event planners can expand their business offerings to include themed adventure events to target clients seeking unique and experiential marketing events.
2. Hospitality - Hotels and restaurants can partner with event planners to design immersive experiences that showcase their brand identity and encourage social media sharing from clients.
3. Food and Beverage - Local businesses can collaborate with event planners to showcase their food and beverage offerings in creative ways, attracting new customers through themed adventure events that promote their brand identity.
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