Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
Laura McQuarrie — August 15, 2015 — Marketing
References: subway & liverpoolecho
For one day, Liverpool's Paradise Street was host to a pop-up Salad Bar from Subway. Although Subway is best known as a sandwich chain, the brand used this stunt to introduce its new Salad of the Day offering for the summer. Naturally, this new initiative responds to the consumer desire for healthy, fresh and easily available food options.
At the pop-up Salad Bar on the streets, people passing by were encouraged to help themselves to the selection of fresh produce. By giving away free salad ingredients, the brand hopes to be a force in pushing the health-conscious movement further.
Although the pop-up bar doesn't give consumers the immediate gratification of enjoying a prepared meal to eat right away, it's hard for anyone to refuse anything free, even if it is a whole onion or an ear of corn.
At the pop-up Salad Bar on the streets, people passing by were encouraged to help themselves to the selection of fresh produce. By giving away free salad ingredients, the brand hopes to be a force in pushing the health-conscious movement further.
Although the pop-up bar doesn't give consumers the immediate gratification of enjoying a prepared meal to eat right away, it's hard for anyone to refuse anything free, even if it is a whole onion or an ear of corn.
Trend Themes
1. Healthy Street Food - Disruptive innovation opportunity: Create pop-up food bars that offer healthy, fresh, and easily available options.
2. Consumer Desire for Healthy Options - Disruptive innovation opportunity: Develop new initiatives that cater to consumers' increasing demand for healthy and fresh food choices.
3. In-store Food Sampling - Disruptive innovation opportunity: Implement in-store food sampling programs to attract and engage customers with free product samples.
Industry Implications
1. Fast Food Chains - Disruptive innovation opportunity: Fast food chains can incorporate more healthy options into their menus and experiment with pop-up food bars.
2. Street Food - Disruptive innovation opportunity: Street food vendors can introduce pop-up salad bars or healthy food options to cater to health-conscious consumers.
3. Retail/food Stores - Disruptive innovation opportunity: Retail stores and food establishments can offer in-store food sampling programs to attract customers and promote new products.
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