The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
Rebecca Byers — August 26, 2015 — Marketing
References: vimeo & coca-colajourney.pk
Taking place at the Dolmen Mall in Karachi, Pakistan, the Sprite Street Challenge was an immersive experiential campaign that engaged consumers at the point of purchase. The dynamic games-based event featured a series of challenges inspired by street culture and included handsome rewards.
The thematic campaign was supremely engaging based on its diverse selection of truly original games. From spray painting tags to finding pieces of wire in a ball pit, the immersive event succeeded in being both innovative and memorable. Some of the fabulous prizes offered to successful participants included guitars, Hummer bikes and Xbox gaming systems.
The immersive Sprite Street Challenge is a great example of an immersive, awe-inspiring campaign that successfully engages with youth culture and is easily shareable on social media.
The thematic campaign was supremely engaging based on its diverse selection of truly original games. From spray painting tags to finding pieces of wire in a ball pit, the immersive event succeeded in being both innovative and memorable. Some of the fabulous prizes offered to successful participants included guitars, Hummer bikes and Xbox gaming systems.
The immersive Sprite Street Challenge is a great example of an immersive, awe-inspiring campaign that successfully engages with youth culture and is easily shareable on social media.
Trend Themes
1. Immersive Experiential Campaigns - Brands can create campaigns with diverse and original games to engage with consumers at the point of purchase and make them memorable.
2. Rewards-based Marketing - Brands can offer unique and attractive rewards to successful campaign participants to incentivize engagement and foster loyalty.
3. Social Media Amplification - Brands can create highly shareable campaign content to boost social media reach and engagement.
Industry Implications
1. Retail Industry - Retailers can use immersive experiential campaigns to increase foot traffic and customer loyalty.
2. Event Marketing Industry - Event marketers can create rewards-based campaigns to incentivize participant engagement and foster positive brand experiences.
3. Digital Marketing Industry - Digital marketers can incorporate social media amplification into campaigns to boost brand reach and engagement.
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