The Shell Eco-Marathon Experience Took Place in Rotterdam
Rebecca Byers — August 27, 2015 — Eco
References: brandbase.nl & brandactivation.nl
The Shell Eco-Marathon Experience is a dynamic pop-up energy lab that is currently in its fourth year. Popping up every summer in a different European city, the Shell Eco-Marathon is a multifaceted brand activation that incorporates tactile activities, virtual reality and a showcase of products and services.
The experience was this year held in Rotterdam Central Station and is last time it will be held in the Netherlands. The engaging pop-up is set up as a retail shop, and offers individual consumers a chance to explore the virtual reality technology as well as create a mini figurine of themselves.
For several weeks ahead of the event, the pop-up location was gift-wrapped in promotional posters that aimed to create buzz around the experience.
The experience was this year held in Rotterdam Central Station and is last time it will be held in the Netherlands. The engaging pop-up is set up as a retail shop, and offers individual consumers a chance to explore the virtual reality technology as well as create a mini figurine of themselves.
For several weeks ahead of the event, the pop-up location was gift-wrapped in promotional posters that aimed to create buzz around the experience.
Trend Themes
1. Pop-up Energy Labs - Creating dynamic, interactive pop-up energy labs in different locations can engage consumers while showcasing products and services.
2. Virtual Reality Brand Activations - Using virtual reality technology in brand activations can create an immersive experience for consumers and attract attention.
3. Sustainable Energy Innovation - Creating sustainable energy solutions and innovations can attract consumers and promote brand awareness.
Industry Implications
1. Energy Industry - The Energy industry can use pop-up energy labs to showcase their sustainable energy innovations and attract consumers.
2. Marketing Industry - The Marketing industry can incorporate virtual reality technology in brand activations to create immersive experiences for consumers.
3. Technology Industry - The Technology industry can collaborate with the Energy industry to create sustainable energy innovations and solutions.
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