The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
Laura McQuarrie — August 3, 2015 — Marketing
References: davidstea & blog.davidstea
Rather than making a mid-day run to the coffee shop, David's Tea is now offering a Tea Break program free to people who work in offices. The program has local tea guides visit an office with some of the brand's most popular teas for sampling, at absolutely no cost to the business.
Since the program is in is infancy, it is only open to companies that are located near an existing David's Tea location and businesses with 25 employees or more.
By letting consumers test a product before deciding whether or not to make a purchase, giving away small sample amounts gives brands the chance to peak consumer interest and essentially, purchase a prospective consumer's loyalty in the future.
Since the program is in is infancy, it is only open to companies that are located near an existing David's Tea location and businesses with 25 employees or more.
By letting consumers test a product before deciding whether or not to make a purchase, giving away small sample amounts gives brands the chance to peak consumer interest and essentially, purchase a prospective consumer's loyalty in the future.
Trend Themes
1. Office Sampling Programs - Businesses can promote their products by offering free samples to potential customers in an office setting.
2. Hyper-localized Marketing - Brands can target specific geographic areas by offering promotions to nearby businesses or residents.
3. Experience-based Marketing - Companies can create memorable brand experiences for customers through on-site sampling events.
Industry Implications
1. Tea - Tea companies can use on-site sampling programs as a way to promote their products and gain new customers.
2. Office Supplies & Services - Businesses can offer product sampling programs as a way to attract and retain tenants or customers.
3. Food & Beverage Delivery - Companies that offer food and beverage delivery services can partner with brands to provide on-site sampling events.
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