United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
Rebecca Byers — August 6, 2015 — Marketing
References: eventmagazine
Currently touring London's most beloved landmark's, this branded ice cream truck from United Biscuit's McVitie's is an experiential campaign perfect for combating a summer heat wave. Brandishing free ice cream in a variety of experimental flavors, the truck is an excellent way to cool down and is supported by the hashtag #Sweeet.
The immersive campaign is offering ice cream flavors such as Earl Grey Rich Tea, Salted Caramel and Chocolate Hobnob and Jaffa inspired by the tangy Jaffa cake treat. Each McVitie's cone is topped with a McVitie's cookie bit. Held on August 4 and 5, 2015, the #Sweeet campaign is Twitter-powered, with individuals able to request a visit from the truck by tweeting the official McVitie's account.
The McVitie's ice cream truck is a collaboration between the United Biscuits brand and local agency 3 Monkeys.
The immersive campaign is offering ice cream flavors such as Earl Grey Rich Tea, Salted Caramel and Chocolate Hobnob and Jaffa inspired by the tangy Jaffa cake treat. Each McVitie's cone is topped with a McVitie's cookie bit. Held on August 4 and 5, 2015, the #Sweeet campaign is Twitter-powered, with individuals able to request a visit from the truck by tweeting the official McVitie's account.
The McVitie's ice cream truck is a collaboration between the United Biscuits brand and local agency 3 Monkeys.
Trend Themes
1. Branded Food Trucks - Brands can consider setting up mobile food trucks to reach out to their customers and offer experiential campaigns with unique flavors and promotions.
2. Experiential Marketing - Businesses can explore experiential marketing to create memorable experiences for their customers and promote their products or services.
3. Social Media-powered Campaigns - Brands can leverage the power of social media to engage with their audience and promote their campaigns, as seen in the McVitie's ice cream truck campaign.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creative ways to promote their products and reach out to their customers through experiential marketing and mobile food trucks.
2. Marketing and Advertising - The marketing and advertising industry can offer experiential marketing campaigns that create unique experiences for their clients and their customers.
3. Social Media Platforms - Social media platforms can offer tools and solutions for businesses to engage with their audience and promote their products or services, such as incorporating hashtag campaigns like #Sweeet.
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