'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
Charlotte Joyce Kidd — August 17, 2015 — Marketing
As part of the hype surrounding Star Wars: The Force Awakens, Lucasfilm is putting on 'Art Awakens,' a gallery exhibit that will incorporate professional and fan art inspired by the new film.
Over the next two months, Star Wars fans across the States will participate in a nationwide fan art competition. Amateur artists and Star Wars enthusiasts can send their Force Awakens-inspired pieces into the Art Awakens site. A panel of judges from Lucasfilm, Disney and visual effects studio Industrial Light & Magic will pick five pieces of fan art to be included in the official Art Awakens exhibit. The five lucky artists will be flown to the exhibit opening at Gallery 1988 in L.A. All of the Art Awakens paintings -- both fan-made and professional art -- will be auctioned off at the end of the exhibit. The proceeds will be donated to UNICEF Kid Power.
The Art Awakens project builds hype for The Force Awakens and enlivens engagement with the legions of devoted Star Wars fans.
Over the next two months, Star Wars fans across the States will participate in a nationwide fan art competition. Amateur artists and Star Wars enthusiasts can send their Force Awakens-inspired pieces into the Art Awakens site. A panel of judges from Lucasfilm, Disney and visual effects studio Industrial Light & Magic will pick five pieces of fan art to be included in the official Art Awakens exhibit. The five lucky artists will be flown to the exhibit opening at Gallery 1988 in L.A. All of the Art Awakens paintings -- both fan-made and professional art -- will be auctioned off at the end of the exhibit. The proceeds will be donated to UNICEF Kid Power.
The Art Awakens project builds hype for The Force Awakens and enlivens engagement with the legions of devoted Star Wars fans.
Trend Themes
1. Sci-fi Fan Art - The 'Art Awakens' exhibit demonstrates the growing trend of fan-created artwork inspired by popular science fiction franchises.
2. Nationwide Fan Art Competitions - The Art Awakens competition showcases the trend of engaging fans by inviting them to participate and submit their own artwork for a chance to be featured in a professional exhibit.
3. Art Auctions for Charitable Causes - The Art Awakens exhibit reflects the trend of using art auctions as a fundraising opportunity for charitable organizations like UNICEF Kid Power.
Industry Implications
1. Film and Entertainment - The Art Awakens exhibit highlights the potential for incorporating fan art into marketing strategies to build excitement and engagement around upcoming film releases.
2. Digital Art Platforms - Platforms like the Art Awakens site provide opportunities for amateur artists and enthusiasts to showcase and share their artwork, contributing to the growing digital art industry.
3. Philanthropy - The Art Awakens auction demonstrates how the art industry can play a role in supporting charitable causes and leveraging fandom communities for positive impact.
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