Neutrogena's Hands-On Ad Entertains While Selling Makeup Removal Wipes
Cadhla Gray — August 10, 2015 — Marketing
References: neutrogena & adweek
Neutrogena came up with an ingenious hands-on ad for its latest makeup removal wipes. It exemplified how to put a free sample to good -- not to mention business-effective -- use. A cover was created so that the sample provided could actually be used to wash off the model's makeup thanks to ad agency DM9DDB and Brazilian magazine Caras, .
Actress Giovanna Ewbank is featured on the cover with bright lipstick, dark eyeliner and cover-up on. This can all be wiped away by the 'Deep Clean' sample, leaving her fresh-faced and ready for bed.
This hands-on ad is truly inventive -- engaging a large audience of readers and turning them into their own product evaluators. With this type of marketing, a product can ensure customer satisfaction for their ensuing purchase.
If other companies take note, there will be many more interactive advertising schemes in the near future.
Actress Giovanna Ewbank is featured on the cover with bright lipstick, dark eyeliner and cover-up on. This can all be wiped away by the 'Deep Clean' sample, leaving her fresh-faced and ready for bed.
This hands-on ad is truly inventive -- engaging a large audience of readers and turning them into their own product evaluators. With this type of marketing, a product can ensure customer satisfaction for their ensuing purchase.
If other companies take note, there will be many more interactive advertising schemes in the near future.
Trend Themes
1. Interactive Advertising - Creating hands-on ads that engage audiences and allow them to interact with the product.
2. Customer Engagement - Designing interactive marketing campaigns that turn readers into product evaluators.
3. Demonstration Marketing - Utilizing interactive ads to showcase product effectiveness and drive customer satisfaction.
Industry Implications
1. Beauty - Implementing interactive advertising in the beauty industry to enhance customer experience and increase sales.
2. Publishing - Exploring interactive ad formats in magazines and print media to captivate readers and attract advertisers.
3. Marketing and Advertising - Leveraging interactive campaigns as a disruptive innovation opportunity to revolutionize traditional marketing strategies.
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