This Beach Setup Uses Technology to Transport People to the Coast
Laura McQuarrie — August 15, 2015 — Marketing
References: panasonic & eventmagazine
In partnership with Panasonic, the National Trust created the 'Shellsphere,' an interactive beach setup that uses technology to recreate the sights, smells sounds and tastes that can be found by the seaside.
The entire experience is stationed inside a giant seashell, where the atmosphere is set with smells of the ocean like caves, seaweed and salty air, paired with sounds of crashing waves and seagulls. Directly outside the Shellsphere, visitors are able to share what it is they love most about the beach on an interactive Panasonic TV set.
Luckily for those who are unable to make it out to the beach this summer and feel real sand under their toes, the Shellsphere installation will be simulating the experience as it travels across the UK from London's South Bank to the grounds of Belfast's City Hall.
The entire experience is stationed inside a giant seashell, where the atmosphere is set with smells of the ocean like caves, seaweed and salty air, paired with sounds of crashing waves and seagulls. Directly outside the Shellsphere, visitors are able to share what it is they love most about the beach on an interactive Panasonic TV set.
Luckily for those who are unable to make it out to the beach this summer and feel real sand under their toes, the Shellsphere installation will be simulating the experience as it travels across the UK from London's South Bank to the grounds of Belfast's City Hall.
Trend Themes
1. Interactive Beach Installations - This trend offers opportunities for businesses to create immersive beach experiences using technology.
2. Smell and Sound Recreation - Businesses can capitalize on the trend of recreating smells and sounds of beach environments to enhance customer experiences.
3. Virtual Beach Experiences - The popularity of virtual beach experiences presents disruptive innovation opportunities in the tourism and entertainment industries.
Industry Implications
1. Hospitality - Hotels and resorts can leverage interactive beach installations to provide unique and immersive guest experiences.
2. Smart Home Technology - The use of technology to recreate the smells and sounds of the beach opens up potential for innovation in the smart home industry.
3. Travel and Tourism - Virtual beach experiences offer disruptive innovation opportunities for travel agencies and tourism destinations looking to provide immersive online experiences.
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