Ontario's First Retail Samsung Store Emphasizes Consumer Engagement
Laura McQuarrie — August 5, 2015 — Marketing
References: pages.samsung & marketingmag
Whether it's a piece of clothing, a food product or a tech gadget, many consumers value being able to try before they buy—knowing this, the newest Samsung store in Ontario will put a huge emphasis on these kinds of experiences.
The Samsung store at Sherway Gardens will be the largest of Samsung's Canadian stores, featuring plenty of spaces for consumers to engage with the latest tablets, phones and other emerging consumer electronics. In the "experience zone," consumers will be invited to get a hands-on look at technology, especially from forming partnerships with big brands in the music and sports industries.
As the CMO at Samsung Canada, Mark Childs says: "Our focus is on bringing the brand to life in a really tangible way, in a premium experience in this new mall."
The Samsung store at Sherway Gardens will be the largest of Samsung's Canadian stores, featuring plenty of spaces for consumers to engage with the latest tablets, phones and other emerging consumer electronics. In the "experience zone," consumers will be invited to get a hands-on look at technology, especially from forming partnerships with big brands in the music and sports industries.
As the CMO at Samsung Canada, Mark Childs says: "Our focus is on bringing the brand to life in a really tangible way, in a premium experience in this new mall."
Trend Themes
1. Experiential Retail - Retailers are focused on creating immersive experiences for customers, especially in technology stores.
2. Partnerships with Brands - Retailers are forming partnerships with big brands in the music and sports industries to offer more engaging product experiences.
3. Tech-focused Space Design - Tech retailers are designing their physical spaces to encourage hands-on experiences and showcase emerging consumer electronics.
Industry Implications
1. Consumer Electronics - Consumer electronics companies have the opportunity to create more immersive experiences in their brick-and-mortar stores, such as creating partnerships with brands and designing experiential spaces.
2. Retail - Retailers are adopting experiential retail strategies, such as creating partnerships with brands and designing immersive spaces, to attract and retain customers.
3. Sports and Music - Sports and music brands have the opportunity to form partnerships with tech retailers to offer more engaging product experiences in-store and online.
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