Realm Pictures Turns Chatroulette into a First-Person Adventure
Laura McQuarrie — August 22, 2015 — Marketing
References: realm-pictures & digitalbuzzblog
Rather than logging onto Chatroulette and being greeted with another person to have a video chat with, Realm Pictures turned the chatroom into a video game-inspired first-person adventure.
The Real Life First-Person Shooter turned people on Chatroulette into the stars of their own video games, with challenges and monsters to battle with smart choices. In order to begin the experience, all a user had to do was type "start." From there, they could give commands with their voice in order to dictate the action on the other side.
As the experience unravels, participants are taken outside and through what seems like a mansion, which reveals what an elaborate setup the entire stunt is. Finally, at the end of each adventure, players virtually arrive at a room where they meet the makers of this incredible experience.
The Real Life First-Person Shooter turned people on Chatroulette into the stars of their own video games, with challenges and monsters to battle with smart choices. In order to begin the experience, all a user had to do was type "start." From there, they could give commands with their voice in order to dictate the action on the other side.
As the experience unravels, participants are taken outside and through what seems like a mansion, which reveals what an elaborate setup the entire stunt is. Finally, at the end of each adventure, players virtually arrive at a room where they meet the makers of this incredible experience.
Trend Themes
1. Real Life First-person Adventure - The trend of transforming online chatrooms into interactive video game experiences, providing users with an immersive and personalized adventure.
2. Voice-controlled Gameplay - The trend of utilizing voice commands to navigate and control actions within a video game, introducing a new level of interactivity and immersion.
3. Augmented Reality Stunts - The trend of incorporating augmented reality elements into live experiences, creating unique and captivating interactive adventures.
Industry Implications
1. Gaming and Entertainment - The gaming industry can leverage the concept of first-person chatroom games to create innovative and immersive gaming experiences for players.
2. Virtual Reality - The virtual reality industry can explore the potential of integrating chatroom interactions with virtual reality headsets, allowing users to fully embody their characters in the virtual world.
3. Experiential Marketing - The experiential marketing industry can adopt the idea of real-life first-person adventures to create engaging and memorable brand experiences, captivating their audience in unique ways.
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