Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
Laura McQuarrie — August 15, 2015 — Lifestyle
References: nationalchampagneweek & birminghammail
In celebration of National Champagne Week this year, department store Selfridges is turning over its Balcony space to Michelin-starred chef Anthony Demetre, so that he can host a champagne tasting and dinner event.
The pop-up champagne experience will pair drinks with a luxurious four-course meal in the fall. As one of Britain's best chefs, Demetre is responsible for running two of his own restaurants Soho's Arbutus in and Wild Honey in Mayfair. Dishes from these iconic London restaurants will make an appearance at the lavish champagne tasting.
The experiential 'Balcony Supper Club: One Night with Anthony Demetre' event brings purpose to the retail space in the evening and solidifies Selfridges in the minds of consumers as a retailer of premium products.
The pop-up champagne experience will pair drinks with a luxurious four-course meal in the fall. As one of Britain's best chefs, Demetre is responsible for running two of his own restaurants Soho's Arbutus in and Wild Honey in Mayfair. Dishes from these iconic London restaurants will make an appearance at the lavish champagne tasting.
The experiential 'Balcony Supper Club: One Night with Anthony Demetre' event brings purpose to the retail space in the evening and solidifies Selfridges in the minds of consumers as a retailer of premium products.
Trend Themes
1. Luxury Dining Experiences - Opportunity to create unique and immersive dining experiences that combine fine cuisine with high-quality beverages.
2. Celebrity Chef Collaborations - Potential for collaborations between renowned chefs and retailers to create exclusive dining events and promotions.
3. Experiential Retail - Integration of experiential elements, such as pop-up events, to enhance customer engagement and reinforce the brand image.
Industry Implications
1. Hospitality - Innovative concepts for restaurants and bars that offer premium dining experiences and collaborate with renowned chefs.
2. Retail - Opportunities for retailers to incorporate experiential elements, such as pop-up events, to drive foot traffic and boost sales.
3. Food and Beverage - Creation of unique dining experiences that bring together high-quality cuisine and beverages, showcasing luxury and exclusivity.
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