Hum Hum by Heinz Helps Gamers Eat While They Play
Laura McQuarrie — August 19, 2024 — Tech
References: macaubusiness
Research says that 75% of gamers wish they could eat while playing, and 90% of gamers struggle with snacking while playing, so Heinz crafted a robotic snack dipper called Hum Hum to solve this dilemma. At the world's largest gaming festival in Saudi Arabia, Heinz unveiled the state-of-the-art mechanical hand that dips and feeds gamers while they're busy gaming. This hands-free machine is triggered by pedals and according to Heinz, future versions promise to include even more advanced tech like voice commands and facial recognition. At Esports World Cup 2024, visitors can experience the future of snacking at Heinz's booth.
Hum Hum feeds into Heinz's ongoing campaign that celebrates all aspects of fans' irrational love for its brand.
Hum Hum feeds into Heinz's ongoing campaign that celebrates all aspects of fans' irrational love for its brand.
Trend Themes
1. Voice-command Snacking - Future iterations of the Hum Hum robotic snack dipper will include voice commands, representing a shift towards more integrated and interactive eating experiences.
2. Facial-recognition Food Devices - Incorporating facial recognition into snack dippers like Hum Hum showcases the potential for personalized and adaptive eating solutions.
3. Pedal-activated Food Dispensers - The use of pedal activation in Hum Hum exemplifies innovative, hands-free control mechanisms for multitasking environments.
Industry Implications
1. Gaming Accessories - The development of hands-free devices like Hum Hum taps into the growing market for products that enhance the gaming experience.
2. Food Technology - Hum Hum's integration of advanced tech creates new opportunities in the intersection of food consumption and technological innovation.
3. Event Technology - Showcasing Hum Hum at major events such as the Esports World Cup highlights how event tech can be leveraged to create memorable interactions.
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