Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
Alyson Wyers — August 7, 2015 — Marketing
References: goodfood.au & mashable
Following the lead of many other well-established brands who launched limited pop-up locations, Kit Kat is allowing customers to create custom chocolate bars. Based in Sydney, Australia, the pop-up studio lets you make your own Kit Kat flavors.
This is in honor of the candy bar's 80th anniversary and was made possible thanks to a collaboration with pastry chef Anna Polyviou. She even has her own personalized Kit Kat, the 'caramelized Anna' consisting of yellow graffiti, sea salt and candy popcorn.
After choosing your chocolaty base, you add in different ingredients -- from rose petals to dried mangos and roasted hazelnut -- to make your own custom chocolate. There are also ready to buy variations available.
This is in honor of the candy bar's 80th anniversary and was made possible thanks to a collaboration with pastry chef Anna Polyviou. She even has her own personalized Kit Kat, the 'caramelized Anna' consisting of yellow graffiti, sea salt and candy popcorn.
After choosing your chocolaty base, you add in different ingredients -- from rose petals to dried mangos and roasted hazelnut -- to make your own custom chocolate. There are also ready to buy variations available.
Trend Themes
1. Customization - The trend of allowing customers to create their own customized products presents disruptive innovation opportunities in the food and beverage industry.
2. Limited Pop-up Locations - The trend of well-established brands launching limited pop-up locations offers disruptive innovation opportunities in the retail industry.
3. Collaboration - The trend of collaborating with renowned individuals, such as pastry chefs, presents disruptive innovation opportunities in the confectionery industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore disruptive innovation opportunities by incorporating customization into their product offerings.
2. Retail - The retail industry can take advantage of the trend of limited pop-up locations to create unique and engaging shopping experiences.
3. Confectionery - The confectionery industry can leverage collaborations with renowned individuals to create innovative and personalized candy products.
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