Yakult's Drinks Reveal Swimwear Styles Under a Packaging Layer
Laura McQuarrie — August 26, 2015 — Marketing
References: news.gamme.tw & en.rocketnews24
In order to prove just how beach-ready its beverages are, South Korean beverage brand Yakult packaged its products in a surprising way.
The probiotic beverage typically comes in shapely bottles, but consumers who recently picked up the product found that there was an unusual strip that could be peeled down like a zipper. Underneath this plastic wrapping, the bottles reveal swim attire that is complimented by the soft tone of the beverage, which mimics the look of skin. There are dozens of fun swimsuit styles printed on the bottles to discover, which makes unwrapping the beverage each time a true treat.
Considering that bottles packaged like this create an extra layer of waste, hopefully the additional layer is also entertaining enough to get consumers as motivated to recycle as excited as they are about sharing these fun designs on social media.
The probiotic beverage typically comes in shapely bottles, but consumers who recently picked up the product found that there was an unusual strip that could be peeled down like a zipper. Underneath this plastic wrapping, the bottles reveal swim attire that is complimented by the soft tone of the beverage, which mimics the look of skin. There are dozens of fun swimsuit styles printed on the bottles to discover, which makes unwrapping the beverage each time a true treat.
Considering that bottles packaged like this create an extra layer of waste, hopefully the additional layer is also entertaining enough to get consumers as motivated to recycle as excited as they are about sharing these fun designs on social media.
Trend Themes
1. Interactive Packaging - The use of packaging that engages consumers through interactive elements, such as peeling or unwrapping, offers opportunities for creating memorable brand experiences.
2. Product Personalization - By incorporating unique designs or patterns on product packaging, brands can provide consumers with a sense of personalization and increase engagement and excitement around the product.
3. Sustainable Packaging Solutions - To address the issue of additional waste created by innovative packaging designs, brands can explore sustainable packaging materials and methods that reduce environmental impact.
Industry Implications
1. Beverage - The beverage industry can adopt interactive packaging concepts to enhance consumer experiences and increase brand loyalty.
2. Fashion - The fashion industry can explore collaborations with beverage brands to create unique designs for product packaging, offering cross-promotion opportunities.
3. Packaging - The packaging industry can focus on developing sustainable solutions to address consumer concerns about additional waste generated by innovative packaging designs.
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