Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Laura McQuarrie — November 5, 2024 — Lifestyle
References: kimptonfitzroylondon & thespiritsbusiness
Synesthesia, the neurological phenomenon where stimulating one sense involuntarily triggers another, such as experiencing color as sound, inspired the Spectrum cocktail menu. Found at Fitz’s, the cocktail bar at the Kimpton Fitzroy London hotel, these multi-sensory cocktails channel colors into flavors.
In all, there are a dozen cocktails on the new Spectrum menu, each representing a unique shade and its associations to certain emotions, memories and flavors. On the cocktail menu, drinkers will find light and dark categories to differentiate refreshing, vibrant blends from complex and bold flavors. On the dark side, the Black Hole cocktail is a standout that combines Sipsmith VJOP Gin, Corte Vetusto Mezcal, banana, walnut, shiitake mushroom and Amontillado Sherry.
In all, there are a dozen cocktails on the new Spectrum menu, each representing a unique shade and its associations to certain emotions, memories and flavors. On the cocktail menu, drinkers will find light and dark categories to differentiate refreshing, vibrant blends from complex and bold flavors. On the dark side, the Black Hole cocktail is a standout that combines Sipsmith VJOP Gin, Corte Vetusto Mezcal, banana, walnut, shiitake mushroom and Amontillado Sherry.
Trend Themes
1. Interactive Drinking Experiences - By integrating synesthetic principles, the Spectrum cocktail menu offers a unique and immersive way to enhance traditional drink tasting.
2. Color-driven Flavors - Utilizing color as a primary influence in flavor creation allows a new dimension to cocktail presentation and customer engagement.
3. Emotion-based Menu Design - Designing menus based on emotional and sensory associations can reshape the way customers choose and experience their beverages.
Industry Implications
1. Hospitality - Hotels and bars can attract guests with innovative, sensory-focused cocktail offerings that create a memorable stay.
2. Beverage - Exploring synesthetic-inspired cocktail recipes opens new avenues for flavor development and consumer interaction within the beverage sector.
3. Event Planning - Incorporating multi-sensory cocktails into events provides an engaging and novel way to captivate and entertain attendees.
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