This Beer and Food Pairing Event Combined Upscale Eats & Sierra Nevada
Laura McQuarrie — August 13, 2015 — Lifestyle
References: seattlebeernews & bellandwhete
The Bell + Whete European Kitchen + Lounge recently played host to a unique beer and food pairing event that explored options beyond standard pub fare like pretzels, nuts and nachos. The event was organized with Sierra Nevada Brewing, a brewery that has reached cult status for its legendary Pale Ale.
Naturally, the light Pale Ale was served alongside appetizer dishes like Seaweed-Dusted Caramel Corn, as well as Foie Gras Torchon with Spring Onion Brulee. The brand's Hop Hunter IPA and Hop Hunter IPA were served with decadent meat and vegetable-based main dishes, while the Ovila Abbey Saison was the final beer saved for the dessert course.
As well as being treated to a four-course meal and treats to take home, diners were able to walk away with loads of information on pairing the brand's artisan beers with meals.
Naturally, the light Pale Ale was served alongside appetizer dishes like Seaweed-Dusted Caramel Corn, as well as Foie Gras Torchon with Spring Onion Brulee. The brand's Hop Hunter IPA and Hop Hunter IPA were served with decadent meat and vegetable-based main dishes, while the Ovila Abbey Saison was the final beer saved for the dessert course.
As well as being treated to a four-course meal and treats to take home, diners were able to walk away with loads of information on pairing the brand's artisan beers with meals.
Trend Themes
1. Artisan Beer Pairing - Opportunity to curate unique beer and food pairings for upscale dining experiences.
2. Cult Brewery Experience - Creating immersive events around cult-status breweries to elevate the beer tasting experience.
3. Education on Beer Pairing - Providing information and resources for consumers to learn about pairing artisan beers with meals.
Industry Implications
1. Craft Brewery - Craft breweries can host beer pairing events to differentiate themselves and offer an upscale experience.
2. Gourmet Food - Gourmet food companies can collaborate with breweries to create unique dishes that complement artisan beers.
3. Event Planning - Event planners can specialize in organizing beer and food pairing events, offering a niche service to beer enthusiasts.
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